Social media marketing audits. They can sound intimidating. How old is your current social media marketing strategy? When was the last time your brand evaluated performance at a large scale? If it's been a while, let me give you (at least) 22 reasons why you need a social...

20 April, 2016

IGNITE SOCIAL MEDIA ON HOW TO USE SOCIAL MEDIA FOR PRESS RELEASES Ignite Social Media has Released this Press Release to tell you about Press Releases in Social Media CARY, April 18, 2016 / Ignite Social Media Blog / -- This just in! Contrary to all those...

19 April, 2016

Here’s a scenario that thousands face every day: you and your brand have a great message to share but you're unsure of with whom and where to share it. To determine that, it's time for a little internal Q&A: Who is my target audience? Where...

18 April, 2016

Way back in 2007,shortly after Ignite Social Media launched, our friends at Forrester Research were busy creating a new acronym for the best way to develop a social media marketing strategy. Josh Bernoff and Charlene Li, as part of their excellent book Groundswell, introduced POST...

14 April, 2016

Remember getting your first bicycle or hearing your favorite song for the first time? These specific moments were so significant to you at that moment that they echo on throughout your life, with ripples of meaning and importance in their wake. This phenomenon is called...

13 April, 2016

Engagement is not dead. I repeat, engagement is not dead. Despite what you may hear from media buying agencies or even your Facebook rep, there’s still value for brands in garnering Likes (or Reactions), Comments, and Shares. While there is no concrete way to show the...

13 April, 2016

Building on last year's F8 announcement of "Businesses on Messenger", Facebook will probably be announcing the next phase of the project by releasing its chat bot development framework during this week's F8 conference. Facebook will be releasing new SDKs and APIs to enable developers to...

12 April, 2016

Are you a content creator and frequently challenged by Facebook's 20% rule for promoted content (or ads as Facebook calls them)? Images in your ads can include text that meets our general Advertising Guidelines, but may not include more than 20% text in the image to...

12 April, 2016

Although the school year doesn’t typically start until September, most back-to-school purchases are made months before. Most U.S. parents are making the majority of their back-to-school purchases in July and August, so brands need to make sure to have their paid media strategy on lockdown...

11 April, 2016

Twitter plunked down $10m to broadcast Thursday Night Football games to the world, while Facebook doubled down on Facebook Live in the continuing battle between those two networks. Facebook Enhances Live with Major New Features Today, Facebook introduced the ability to go ‘Live’ with certain groups, more...

11 April, 2016