This week we see more announcements further confirming the intense competition of social networks to gain video views from users. Snapchat releases staggering video stats to put the pressure on Facebook, Periscope videos can now autoplay in Twitter, and rumors from CES indicate that Twitter...

18 January, 2016

Is your brand Facebook obsessed? It's hard to avoid the behemoth social network. Many brands make it their top priority for all of the right reasons. Particularly brands with limited resources who aren't quite sure they are able to spread them across managing multiple channels. However, there is...

13 January, 2016

It’s a new year, well it’s been a new year for a couple weeks, but since we’re still in January let’s talk about how you can look at utilizing influencers in 2016. We previously spoke about how brands should consider working with influencers, so now...

12 January, 2016

Folks, who are both thrilled about the possibilities and/or worried about spam or clutter due to Twitter's recent announcement regarding possibly increasing the platform's character limit to 10,000, don't need to worry or get overly excited. This has nothing to do with you. This is Twitter trying...

07 January, 2016

The podcast bug seems to have really infected everyone. It only took a decade or so. And Serial. And a dude in a garage who interviewed the President of the United States. But it’s here. Since it’s here, we wanted to share a few favorites...

30 December, 2015

2015 was a great year for data! Our analytics team put our heads together to find some highlights for the year and a little sprinkle of speculation for what is to come in 2016. Facebook Organic Reach Oh Facebook organic reach, where hast thou gone. This year we...

29 December, 2015

Social campaigns are a great way to complement ongoing content and social media strategies. Here I’ve highlighted three of the most impressive campaigns executed by Ignite Social Media and Carusele this year. Pyrex 100 Client: World Kitchen // Pyrex [br] Campaign Hashtag(s): #Pyrex100 // #RaiseYourGlassSweeps [br] Objective(s): Organic content creation around...

29 December, 2015

[caption id="attachment_35922" align="alignright" width="300"] Instagram is growing much more quickly than Twitter[/caption] Twitter is stuck. Usage has stagnated at about 320 million monthly users worldwide and U.S. usage is projected to lag well behind Instagram's growth. Revenue was actually up 61% in Q2, to $502 million,...

22 December, 2015

It’s been a big year in the paid social media space.  With the close of the year upon us, here are  some of the lessons we learned. 1. Paid Social Shows No Sign of Slowing Down According to eMarketer, social network ad spending will reach over $10 Billion...

22 December, 2015