Our sister company, Carusele, announced today that it's raised $500,000 in new investment to help fuel growth. After launching in Austin, Texas this year, the company has seen an influx of campaigns, and is on pace to generate $2M in sales this year. You can...

Have you been hearing whispers about "important 1 to 1 social networks" and "mobile messaging usage being on the rise" but haven't had the time to dig into all of the platforms that this covers? Well, you're in luck because we have, and we're sharing the...

Twitter Increases DM Character Limit Twitter is giving its long-winded users 9,860 new reasons to love the social network by increasing the character limit in direct messages. The change comes as Twitter execs are looking at ways to revamp their appeal to social users, and contend...

Ignite Social Media hosted the first ever “Snapinar”; a webinar about Snapchat, on Snapchat! We wanted to use this opportunity to test how to best measure Snapchat campaigns. In this post, we’ll discuss Snapchat KPIs and best practices, as well as challenges that come with...

This July, Chief Operating Officer Deidre Bounds was re-appointed to the Michigan Women’s Commission by Governor Rick Snyder.  Deidre is one of four women reappointed to the Women’s Commission, a group of 14 women working to improve the quality of life for Michigan women, including providing support for female...

World’s First Ever Snapinar Held Snapchat is a very different social network and continues to grow meteorically. That’s why we hosted the world’s first “Snapinar,” a webinar hosted entirely on Snapchat. As with all Snapchat content, it disappears in 24 hours, so we cleverly saved it...

Last night, President Jim Tobin made a guest appearance on Raleigh's local news station WNCN to discuss the GOP Debate and the reactions dispersed through social media.  With Facebook sponsoring the event, and over a million tweets centered around #GOPdebate, there were many common themes and...

Earlier this week, we hosted the first ever "Snapinar." Like a webinar, but on Snapchat. And of course, the topic for the first ever Snapinar should be about Snapchat! When social media marketing is all you do, you learn a lot in the space. EVERY.SINGLE.DAY. And because we're...

If your brand is doing social media well, then you spend a good amount of effort focused on customer service. Let’s face it, when most of us think of customer service we think of something like this: However, customer service has evolved thanks to social media....

Recently, we received the opportunity to work with our clients and participate in the Pinterest promoted pins BETA. In this program we had the opportunity to promote pins using keyword targeting on a Cost-Per-Click basis. Buying on this new platform has been a learning experience for...