It appears that the days of organic growth and engagement for brands on Instagram could be coming to an end. At the end of September, Instagram opened their advertising platform to all marketers. Since then, users have seen an influx of ads in their feeds,...

21 October, 2015

As the calendar wanes, and holiday promotions of all sorts become nearly omnipresent, our social channels will see a range of branded content show up. (Great holiday content suggestions here. #SameGoodLookingWriter). Whereas Christmas and Thanksgiving tend to focus on families, warmth, well wishes, and the...

20 October, 2015

Join Jim Tobin, President of Ignite Social Media, on Thursday, October 22 at Brand Innovators in Boston as he shares 4 specific opportunities to help brands up their content marketing efforts to generate real results. Hosted by Dunkin' Brands and Hill Holliday, Jim will be joined by representatives from Bank...

20 October, 2015

The days are not past when we can turn to key social platforms and expect that through organic reach we are going to hit and engage our fans and followers.  It’s supply and demand.  There isn’t enough real estate in newsfeeds (or a person’s day)...

19 October, 2015

Facebook is adding a shopping channel to the social network, Google has new results for custom audience matching for ads and Snapchat’s shuttering its own content channel, in this week’s Social You Should Know. Facebook Adding a Shopping Section Buy buttons are all the rage, but Facebook...

19 October, 2015

  If your brand isn’t concerned with millennials, something probably needs to change. As was pointed out at last week’s Brand Innovators Summit on Mobile & Millennials, millennials are the fastest growing generation on the planet and over the next 5 years, they’ll have more purchasing...

16 October, 2015

Earlier this month, we covered the emerging popularity of branded emoji keyboards, and more specifically how Bojangles' innovative Bomoji was generating such success. But there is one brand who has trumped all other emoji efforts from a marketing standpoint...

16 October, 2015

Why isn’t anyone liking your Facebook post about installing moisture barriers beneath roofing tiles? Why didn’t anyone retweet your hilarious tweet about the reelection of the President of Belarus? Why does some content resonate with audiences and spread across the web, while other content dies...

15 October, 2015

Back in March 2015, Twitter announced their partnership with big data partners Acxiom and Datalogix to give advertisers access to partner audiences based on online and offline behaviors and characteristics. Now that behavioral targeting has been around on Twitter for a few months, we’re starting...

14 October, 2015

Major companies procurement teams typically require a Request for Proposal be sent before hiring a new marketing agency. At times, these are formalities in which agency marketing teams already know their short list of agencies and are "checking the box" by issuing the RFP. At...

14 October, 2015

Move over Kim Kardashian, there’s a new social media queen in town. Last month, Taylor Swift officially surpassed Kardashian in the number of followers on Instagram. But, this is not the only blow to Kardashian’s Instagram this year. In April, Kardashian was slapped on the hand...

12 October, 2015