Looking for a job in social media marketing?  Maybe you work in marketing or advertising and you want more direct interaction with your customers. Maybe you want to write more creative copy or you want to develop a brand voice. Or just maybe you feel...

07 May, 2015

It’s safe to assume that all the top online retailers are very active in social media. This is certainly true of the top players in the UK and the Netherlands, but what exactly are they doing in social media, and more specifically, how are they engaging...

06 May, 2015

There are so many moving parts to creating great social content for your brand’s channels that it’s often easy to overlook great grammar as one of the most important elements. Sure, a brand’s voice is typically a little more relaxed in the digital space, but...

05 May, 2015

Mobile Traffic Dominates, Social Spreads It 39 of the top 50 digital news sites now get more than half of their traffic from mobile according to new research. But desktop visitors generally stick around on the site longer, which implies a deeper connection. 10 of the...

03 May, 2015

One of the most enticing parts of social media is that the conversations are organic in nature, free from certain outside forces. This organic flow leads to the creation of networks where so much can happen. They can foster relationships, invoke emotions, create controversy, build...

28 April, 2015

No one wants to be the lame friend on Facebook who shares boring, inaccurate or insignificant posts. People share content that pulls on their heartstrings, tells their friends what type of Game of Thrones character they best represent, or even something that makes them pee...

28 April, 2015

If you've spent time on Twitter, you've seen them. Depending on how much time you've spent on Twitter, you've probably wondered "what are these doing here?" No, not trolls, but the elusive blue and white verification badges. First handed out in 2009, these little badges seen on...

16 April, 2015

Tumblr—it’s the often overlooked microblogging platform that made headlines in 2013 after Yahoo! acquired it for approximately $1.1 billion. With 226 million blogs, 460 million monthly visitors, and a highly active and young user base creating engaging content on a daily basis, it’s no wonder...

08 April, 2015