TL;DR – The Retailer of the Future Won’t Look Anything Like The Retailers of Today Is Google a retailer? Is Apple? More people search for product information on Google than any other digital source and Apple is now the #2 eCom retailer in the world in...

28 May, 2015

Within the last week or so it seems like every social platform has announced a new ad product offering. The main focus for these ad types, and a hot topic for the social industry overall, is video. The new YouTube, Snapchat, and Pinterest ads focus...

28 May, 2015

On Tuesday, May 12, a group of philanthropic Igniters headed to nearby Southfield, MI to volunteer at Angels’ Place, a non-profit organization that provides homes and services to persons with developmental disabilities. They have twenty residential homes that are located in Wayne, Oakland and Macomb...

19 May, 2015

Succeeding in social media as an alcohol brand presents a unique set of challenges. Besides the obvious hurdle of connecting with an age-appropriate audience, alcohol brands have to stand out from an enormous crowd of category competitors who are all vying for the attention of...

11 May, 2015

Last week, several members of our team attended and lead panels at Brand Innovators Chicago Brand Week. These one-day symposiums bring together brand leaders and media-focused technology companies at the headquarters of major brands to share their experiences in emerging media. This week’s events were held...

10 May, 2015

Looking for a job in social media marketing?  Maybe you work in marketing or advertising and you want more direct interaction with your customers. Maybe you want to write more creative copy or you want to develop a brand voice. Or just maybe you feel...

07 May, 2015

It’s safe to assume that all the top online retailers are very active in social media. This is certainly true of the top players in the UK and the Netherlands, but what exactly are they doing in social media, and more specifically, how are they engaging...

06 May, 2015

There are so many moving parts to creating great social content for your brand’s channels that it’s often easy to overlook great grammar as one of the most important elements. Sure, a brand’s voice is typically a little more relaxed in the digital space, but...

05 May, 2015

Mobile Traffic Dominates, Social Spreads It 39 of the top 50 digital news sites now get more than half of their traffic from mobile according to new research. But desktop visitors generally stick around on the site longer, which implies a deeper connection. 10 of the...

03 May, 2015

One of the most enticing parts of social media is that the conversations are organic in nature, free from certain outside forces. This organic flow leads to the creation of networks where so much can happen. They can foster relationships, invoke emotions, create controversy, build...

28 April, 2015