24 May LinkedIn Rolls Out a New Dashboard; More Retailers Invest in “Text Purchasing” | Social You Should Know
LinkedIn Offers Analytics to Content Publishers
LinkedIn has quickly grown from a “business card” collection tool, to a content marketer’s dream world. Due to the significant increase in published content on the platform, about 100,000 per week according to LinkedIn, it’s only natural that they would devise a way to measure interactions with posts. Seen below, the user friendly dashboard, which rolled out earlier this month, shows who viewed a post, the number of views a post received and even the ability to compare one post against another. It remains to be seen whether this new tool will increase engagement on the channel or wind up being a nice to have option.
Spotify Ratchets Up Offerings With New Video Content
Spotify unveiled a new look along with new functionality including video, original content and Spotify Running – Billing itself as the most entertaining Spotify ever. Spotify now personalizes the listening experience for its over 15 million subscribers by delivering music based on previous listening habits. One of the coolest features is Spotify Running that tailors music to the listener’s workout tempo — not to be confused with the Adidas Go app (created in partnership with Spotify).
Text Purchasing Makes its Way into Retail
Last week, we touched on Domino’s new “text to order” feature, and within the week another company has rolled out a similar functionality. Nordstrom, one of the largest fashion retailers in the US, rolled out their new initiative this week, TextStyle, allowing customers to make a purchase from their phone simply by texting “buy” to the company’s salespeople. However, one does need a Next texting account in order to take advantage of this experience. But once you’re signed up, a salesperson can assist you with any transaction you’d like. This hurts my wallet just thinking about it…
