This past week, #LaborDay and #LaborDayWeekend were both trending across the majority of social channels and brands, obviously, jumped in on the action. But let’s not forget that another hashtag was carrying a lot of clout throughout the weekend too: #ForceFriday. For those not (yet)...

08 September, 2015

TV Viewing Minutes Hang On, But Digital Mobile Skyrockets Some new information out this week shows interesting trends in terms of daily time spent on various media platforms. As you can see from the chart below, the number of minutes we spend consuming media continues to...

06 September, 2015

I recently had the chance to sit down with Gavin Jocius, who runs eCommerce retailers Canvas on Demand and great BIG canvas to talk about how they use Facebook ads to drive eCommerce success. Because they can measure the return on a given ad instantly, their...

04 September, 2015

Messaging applications have continued to grow and expand their influence over our day to day lives. If you're a global brand with a focus on China, chances are you're using WeChat to reach your consumers. For the rest of you, here's an overview of the platform and...

04 September, 2015

We recently walked you through a high-level understanding of what you need to know about global mobile messaging applications. Now, we’ll take a deeper dive into two messaging apps whose potential for brand use may surprise you. If you’re like most of us here at...

01 September, 2015

The Wall Street Journal recently reported on Forrester Research findings that Facebook ads outperform those on other social sites.  At the core of this story is Forrester’s report titled “It’s Time to Separate ‘Social’ From ‘Media’:  Why Marketers Must Hand Social Ad Budgets to Media...

01 September, 2015

Twitter is stepping up their targeting game. Last month they introduced event targeting, which allows advertisers to reach audiences interested in specific events. This new targeting option has been added to the additional targeting criteria on the Twitter ads dashboard where you can easily browse...

27 August, 2015

In summer 2008, I signed onto Blogspot and began writing my story. I wrote almost every day, mostly sharing personal, intimate details of my family life. I wrote for no reason other than the pure joy of a new hobby and was amazed when I...

26 August, 2015

There’s something inherently inspiring about athletics brands, isn’t there? They don’t make us better athletes, but these brands - from the Nike swoosh to the Gatorade lightning bolt - have the power to make us believe that we can be champions. Or at least, that we...

24 August, 2015

Content Marketing Budgets to Increase 59% by 2017 Content marketing and native advertising budgets are set to increase 59% and 46% respectively by 2017. We usually don’t write much about ourselves in these updates, but this week we announced a $500,000 investment in our sister company...

23 August, 2015

There is a common misperception among the world of promotions that Sweepers – people who are work-from-home sweepstakes contestants – tend to lean toward the dishonest side of things and are participating because they are after the ultimate prize, whether they need it or not....

21 August, 2015