Twitter is stepping up their targeting game. Last month they introduced event targeting, which allows advertisers to reach audiences interested in specific events. This new targeting option has been added to the additional targeting criteria on the Twitter ads dashboard where you can easily browse...

27 August, 2015

In summer 2008, I signed onto Blogspot and began writing my story. I wrote almost every day, mostly sharing personal, intimate details of my family life. I wrote for no reason other than the pure joy of a new hobby and was amazed when I...

26 August, 2015

There’s something inherently inspiring about athletics brands, isn’t there? They don’t make us better athletes, but these brands - from the Nike swoosh to the Gatorade lightning bolt - have the power to make us believe that we can be champions. Or at least, that we...

24 August, 2015

Content Marketing Budgets to Increase 59% by 2017 Content marketing and native advertising budgets are set to increase 59% and 46% respectively by 2017. We usually don’t write much about ourselves in these updates, but this week we announced a $500,000 investment in our sister company...

23 August, 2015

There is a common misperception among the world of promotions that Sweepers – people who are work-from-home sweepstakes contestants – tend to lean toward the dishonest side of things and are participating because they are after the ultimate prize, whether they need it or not....

21 August, 2015

Our sister company, Carusele, announced today that it's raised $500,000 in new investment to help fuel growth. After launching in Austin, Texas this year, the company has seen an influx of campaigns, and is on pace to generate $2M in sales this year. You can...

19 August, 2015

Have you been hearing whispers about "important 1 to 1 social networks" and "mobile messaging usage being on the rise" but haven't had the time to dig into all of the platforms that this covers? Well, you're in luck because we have, and we're sharing the...

17 August, 2015

Twitter Increases DM Character Limit Twitter is giving its long-winded users 9,860 new reasons to love the social network by increasing the character limit in direct messages. The change comes as Twitter execs are looking at ways to revamp their appeal to social users, and contend...

16 August, 2015

Ignite Social Media hosted the first ever “Snapinar”; a webinar about Snapchat, on Snapchat! We wanted to use this opportunity to test how to best measure Snapchat campaigns. In this post, we’ll discuss Snapchat KPIs and best practices, as well as challenges that come with...

12 August, 2015

This July, Chief Operating Officer Deidre Bounds was re-appointed to the Michigan Women’s Commission by Governor Rick Snyder.  Deidre is one of four women reappointed to the Women’s Commission, a group of 14 women working to improve the quality of life for Michigan women, including providing support for female...

10 August, 2015