Page 102 | Ignite Social Media

Brands try to fool; Periscope Up; Facebook and Media Outlets | Social You Should Know

April Fool’s Day Social is Mostly Predictable Brand Work A quick review of what brands did on April Fool’s Day quickly shows that fake product announcements were the joke of choice. These were mostly safe, like Nerf announcing new Nerf darts you can eat, and Samsung announcing...

05 April, 2015

Survive and Advance: Social Media Bracketology

It’s that time of year again. When the time-honored tradition of cutting down nets, busting brackets, and ravenous fandom takes hold in the cube farms across the country. Hope springs eternal that one college team can provide an individual their bragging rights for the year...

02 April, 2015

April Fool’s Day: The Do’s and Don’ts for Brands on Social Media

March came and went and now it’s time to kick April off with a little bit of fun. Pranksters everywhere look forward to April Fool’s Day because it's the only time of year it’s acceptable to tell an outrageous lie and get away with it....

01 April, 2015

Meerkat and Periscope Fight For Social Users

There are two apps that, true to their namesakes, have been popping their heads up a lot as of late. Both Meerkat and Periscope recently emerged as live-streaming video apps geared towards making visible what might otherwise be out of sight. At a time when...

31 March, 2015

Facebook f8 Announcements Mean Opportunity for Brands | Social You Should Know

5 F8 Announcements You Should Know Didn’t have time to make sense of the Facebook f8 announcements this week? Have no fear, our very own Erin Ledbetter has summarized the announcements that matter to you in her recent blog post, "5 f8 Announcements Brands Should Care...

29 March, 2015

Brands Lose 100K+ Fans After Facebook Purges Accounts

Have you noticed a recent drop in your Facebook fan count? Maybe your engagement rates have spiked? Wondering what in the world happened? The answer is surprisingly straightforward, and looks like it could be quite beneficial. Over the last couple weeks, Facebook has deleted millions of...

26 March, 2015

New Video Data Reinforces Social Media Video Effectiveness

With the rise of video, you've probably taken another look at how video views are counted and valued. Is a video view simply an impression? Are video "click to play" elements considered as brand engagements? Do auto-play views "count" the same as a "click to play"? In yet...

26 March, 2015

Five f8 2015 Announcements Marketers Should Care About

Facebook's annual developers conference, f8, kicked off today with an announcement-filled keynote continuing last year's themes of Stability and Control. Much of the conference will focus on introducing developers to new ways to build on top of the Facebook Platform (not to be confused with...

25 March, 2015

3 Tips for Using Social Media To Land Your New Job

We all know how social media is a game changer when it comes to finding a job and networking in the professional world. Recruiters and companies are beginning to invest more in social recruiting and candidates are simultaneously becoming more aggressive in their job search,...

25 March, 2015

Where Are Your Customers in Social Media?

Organic reach has become the bane of many social media marketers. Staying up to date with Facebook’s algorithm changes is rapidly becoming a full-time job, and getting your brand message into your fans’ News Feeds without paying for it is specialist work. This can become even more apparent...

20 March, 2015

The St. Patrick’s Day Round Up O’ Social Media Posts

Here we go again! It’s St. Patrick’s Day: a holiday celebrated ‘round the world that has morphed from its original traditions to now honor Irish culture, sugary cereals and copious amounts of green beer. Along with “research” at the nearest Irish pub, we’ve pulled together a collection...

17 March, 2015

5 Things We’ve Learned at SXSW 2015 (So Far)

For one week every year, industry experts converge to discuss trends, challenges and best practices at SXSW Interactive. The city of Austin, Texas becomes a hub of diverse personalities, perspectives and innovation. We spent our first day speaking with industry thought leaders, soaking in expertise...

15 March, 2015

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