Ding, ding, ding! That’s the sound of Pinterest hopping in the advertising ring, ready to compete for ad dollars with the other big dogs of social media. While you may have noticed beta testing in Summer 2014 in the form of a scattered, strictly selected...

23 January, 2015

Is Facebook Still the “Most Popular” Social Channel? Facebook has seen its fair share of growing and emerging cool kids in the social space. Yet, according to data provided by the Pew Internet Center, Facebook isn’t quite ready to give up its title just yet. 71 percent...

18 January, 2015

Well, football lovers, it’s that time of the year again!  Playoffs are nearing the end, and the four final teams are gearing up for what they hope will be two more gut-wrenching games.  The big question on everyone’s mind is, “Who is going to be...

16 January, 2015

Happy new year, the time of finalizing 2015 plans! Whether it’s a specific social program or a general channel campaign, the first two questions in goal-setting should always be “What are my goals?” and “How do I measure them?” Shifting into 2015 with Facebook creating bundled posts,...

15 January, 2015

Best Social Media Marketing of 2014 While we were tremendously honored that Digiday looked back and noted that our client FIAT USA was the #1 brand on social media in 2014 (based on 11 different metrics over a dozen social networks), other brands also did well. Their list...

11 January, 2015

Facebook is a media channel, so is Twitter, Pinterest, Instagram etc. It shouldn't be a surprise that the owners of those channels expect to be paid for commercial messaging. After all, ESPN expects payment for advertising on its broadcast, digital and mobile networks; commercial social...

09 January, 2015

Getting Organic Reach From a Content Carousel Approach A natural forest takes from 600 to 1000 years to develop; Shubhendu Sharma can grow one in ten years with a self-sustaining ecosystem.  His approach relies on a careful understanding on the ecosystem along with the interaction of...

23 December, 2014

The year 2013 was the era of real-time marketing. Oreo set the benchmark with the infamous Super Bowl XLVII Tweet and since then, brands, filled with “Oreo Envy,” have tried tirelessly (unsuccessfully for most) to recreate this moment. However, 2014 snapped many brands out...

23 December, 2014

64% of Holiday Shoppers Report Purchases Inspired by Social Media Crowdtap released a Holiday Shopping Survey which revealed about 64% of shoppers are now using social media to help inspire their holiday purchases over traditional channels (TV and magazines). The study also found that different social channels impact...

22 December, 2014

On December 10th, Facebook quietly announced new publishing tools aimed at better supporting the needs of media companies and content publishers. Interest Targeting lets brands segment their organic content to only those fans that might care about the topic. Post End Dates give brands the power to...

16 December, 2014

The term “dark social” was first created by Alexis C. Madrigal in a 2012 article written for The Atlantic. Which in digital life means 14 years ago and therefore ahead of his time.  His instincts were that, to a large extent, we share links with...

15 December, 2014