Who’s ready for March Madness? The 2014 NCAA Men’s Basketball Tournament kicks off this week, and the field of 68 is now set in stone. Anybody could take the championship this year, from the top-seeded Florida Gators to one of the last four teams in,...

18 March, 2014

Recently, I read a two-part blog post from Central Desktop discussing the relationship between Account Management and Creative Teams. Part one takes a look at this relationship from the Account side while part two is from Creative Team’s viewpoint. The content of these blog posts...

13 March, 2014

Let's clear some things up for the people who *really* love contacting our brands for help, shall we? 1.) Yes, we notice your perverted usernames. Hey "BumLover6969," we get it. You're nasty. We laugh at first, but when you complain on our pages 16 times about how...

11 March, 2014

Facebook Reach Down 30% and Engaged Users Up 30% in January compared to November We’ve updated our research from early December that showed an average 44% drop in organic Facebook brand Page reach. Our December research included data on organic reach for 21 brand Pages that was collected...

10 March, 2014

We don't talk too often about our own work on this blog, but we thought it would be nice to share a program that is active now for those who want to give it a try. A new product is a flagship moment for companies and...

26 February, 2014

After months of hearing complaints from brands regarding the huge drop in reach on Facebook, it looks like Facebook is giving us the opportunity to get a few of those precious brand impressions back.  Well, maybe.  You'll just have to make sure your legal team is...

26 February, 2014

From February 22 to 25, the NFL Combine showcases top collegiate talent. Despite the fact that the 2014 NFL draft isn't until May 8th, every team (and many fans) will be analyzing every college player in every way imaginable until then. What else do they...

25 February, 2014

In November. I wrote a blog post establishing why Pinterest can be lucrative and effective social strategy for brands, between rich pins and high conversion rates. While some brands choose not to have a presence on Pinterest due to legal risk, adopting interactive Pin It...

19 February, 2014

In late December, I reached one of my proudest milestones as a blogger for Ignite Social Media: I published my 100th blog post. Here are a few tips to help you reach the century mark. 1. Train Your Brain to Find Blog Posts Time for an exercise...

18 February, 2014