There is a side of the World Wide Web that resembles the Wild Wild West. Just as the villains in old western movies wore black hats and the heroes wore white hats, today “white-hat hackers” are proving to be the John Waynes of open-source software. High-visibility...

13 December, 2013

Instagram announced the new Instagram Direct functionality today, unveiling a bigger opportunity for community managers to connect directly with Instagram followers. The update now allows users to send direct photo messages to followers -- up to 15 at a time -- in case you're maybe a little...

12 December, 2013

It seems like social networks continue to shoot themselves in the foot. Facebook’s changes to its News Feed algorithm continue to drop reach and impact fan growth. These recent changes have led to some major adjustments in the way larger brands need to approach content...

11 December, 2013

Facebook’s December News Feed algorithm change is so far punishing brand pages, regardless of how interested fans are in that page’s content, according to a new analysis by our social media agency. Ignite analysts reviewed 689 posts across 21 brand pages (all of significant size,...

10 December, 2013

As much attention as brands get for clever tweets, I'm always interested in how the social networks themselves use Twitter. Ever wondered which social network has the best Twitter account? No? Well, I put together a list anyway. The "Science" Behind the Rankings I put the word...

05 December, 2013

Hold on to your hats, folks. Facebook issued News Feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. The previous Facebook algorithm change, which rolled-out a couple of months ago, responds to activity across your News Feed, including friends and...

03 December, 2013

This guest post is brought to you by BoostSuite, the easiest way to build more website traffic and get more marketing conversions. If you’re managing your company’s social media marketing, sometimes it can feel like your posts are falling into a black abyss, never to be...

02 December, 2013

Pinterest offers a unique platform to business – a way to organically promote products while adding a personal touch through the creation of storyboard to support brand mission. Originally used by individuals as a way to discover and share items of interest, brands discovered a...

27 November, 2013

Analytics are a beautiful thing. They can tell you so much about a demographic, brand, program performance, and more. However, if you don't know how to read the data correctly, analytics can trick you. Have you ever looked at the social media metrics after a campaign...

26 November, 2013

Pinterest Posts Have a Long Half-Life New research from Piqora shows that half of all product orders from a Pinterest pin come at least 2.5 months after that product was first pinned. This is a dramatically longer half-life than the 30 minutes a brand Facebook post...

23 November, 2013

Social media provides consumers with a public stage to share their thoughts, opinions, grievances, etc. Whether it's on Facebook, Twitter, YouTube, or a social site that hasn't even been built yet, you can bet that there's just as much negatively flowing through the ether as...

22 November, 2013