My eyes are shut tight against the will of my curiosity. I want desperately to open them and witness the spectacle in front, around and beneath me; but I know that my courage will seep through the holes in my temporary metal prison if I...

08 September, 2014

Twitter to Get Algorithmic Facebook takes heat constantly for the way they choose to display content to a select number of users. Twitter, on the other hand, has always streamed by unfiltered, with every tweet from every one of your followers showing up in your news...

07 September, 2014

I’m sorry. I couldn’t help myself. An article about clickbait deserves an equally clickbaity title. First off, I lied to you, I can’t really beat the algorithm. What I can do is show you how to make sure your articles and links earn the eyes...

28 August, 2014

Your audience is on Facebook and Twitter every day, but your engagement numbers are decreasing. You Google the top social brands you know, and their numbers don’t look like they’re dropping. What’s going on? You may have become part of the 99%. A new study from...

26 August, 2014

Yo Increases Its Vocabulary The zero character communication platform, Yo, added functionality to the app this week enabling users to add links and hashtags to messages. Many brands are already leveraging Yo to provide services for customers, such as FedEx, which will Yo you when your package...

16 August, 2014

Facebook has added a ban on incentivizing likes to its continued war on marketers. Add this to spiraling reach and an algorithm that at this point requires witchcraft (or a massive ad spend) to deliver content effectively for brands and you've got an ad supported...

08 August, 2014

Although I'm considerably biased, the North Carolina food trucks scene around the Triangle is one of the best. I figured I'd combine my two loves of social media and food trucks into one blog post. Here are 10 North Carolina food trucks (in alphabetical order) you should...

07 August, 2014

This week, #NationalIceCreamDay made way for #NationalVanillaIceCreamDay, which lead to #NationalMilkChocolateDay, #NationalCheesecakeDay, #NationalLipstickDay, and #NationalMuttDay. Every day so far this week, there has been something to celebrate. And, why not? If people are going to tweet about unique holidays, why not join the party and show...

07 August, 2014