“Ello, Is It Me You’re Looking For?” With apologies to Lionel Richie, the new social network Ello suddenly got a lot of buzz in the last two weeks. Their hook? They will never run ads or sell user data. As I explain to eCommerce Times in...

04 October, 2014

Since we opened our doors in 2007, Ignite Social Media has developed hundreds of social strategies and marketing plans for a variety of household name brands.  As we enter into the time period where many brands begin looking to shape their 2015 plans, I wanted to...

02 October, 2014

#FacebookProbz Facebook’s problem with teens is the same problem every parent of a teenager will eventually face. At some point, their kids will stop thinking they are cool. Facebook Works to Help Marketers Teens may have less interest, but that doesn't mean Facebook is not a viable place for marketers....

27 September, 2014

Happy 3rd Birthday to our favorite yellow-and-white ghost friend! Time flies, but thanks to Ghost Chillah (the Snapchat ghost’s official name), time has become even more fleeting, and moments exist only as long as the small square in the right-hand corner is still lit up...

26 September, 2014

In my 2013 book, "Earn It. Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World," I argued that Facebook had a significant teen problem. We said it again and again. Soon groups I respect like Forrester and Edison Research were...

24 September, 2014

Facebook officially announced another algorithm change --- one that might finally be good news for brands. (Our fingers are crossed!) What Algorithm Changes Did Facebook Make? Facebook appears to be responding to criticism that the newsfeed has been tightened and slowed so significantly that content is becoming...

19 September, 2014

For the best conversions, your YouTube marketing should ideally be a mix of paid and organic content. Organic content can range from a how-to guide, to a sneak peek inside your workplace, to product reviews, or even a music video plugging your product. The style...

17 September, 2014

  The boys of Charming are back for a final ride in the hit FX show, Sons of Anarchy. If you’re like me, this show has ripped out your soul and held it captive for seven seasons. Between fits of rage and tears, there are some...

12 September, 2014

A cold front has overtaken your news feed, and it’s known as the ALS Ice Bucket Challenge. Whether you were the first to reach for your ice box, or are praying you never get nominated, no one can deny this campaign reached unprecedented levels in...

09 September, 2014