A few days ago, Snapchat updated its app with new features to emphasize the ‘chat’ aspect of the platform. This is Snapchat's first major update since they introduced Stories in October of last year. With two-new features, text messaging and video chatting, Snapchat is looking...

05 May, 2014

Facebook ads make up arguably the single most effective element of Facebook marketing that will drive measurable ROI to your business. They can help you broaden your fan base, get more engagement and convert your fans into customers much more efficiently than making organic posts...

02 May, 2014

Editor's note: This post was originally published in April 2014 and reflects Twitter's profile update at that time. Some details (image dimensions, feature names) may have changed. For current Twitter/X strategy, visit our social media blog. You've probably noticed people talking about the new Twitter Profile...

28 April, 2014

Facebook starts to break itself apart, Google+ searches for clarity around follower counts and Twitter buys Gnip, in this week’s Social You Should Know. What Will Facebook Look Like in Five Years? Facebook is taking the unusual step of breaking its core product into pieces. Soon, mobile...

21 April, 2014

In the midst of a land rush to automation and big data, Jelly, a relatively new service from Twitter co-founder Biz Stone, is refreshingly driven by people. Bringing the social back to social media, Jelly effectively turns us all into an organic search engine. Reversing the...

12 April, 2014

In the past half-decade or so, crowdfunding has become a popular way of socially raising funds for just about everything – from small arts and crafts projects to big-budget movies. While I was at SXSW, I learned about a crowdfunding company called Fundrise. As opposed to...

11 April, 2014

Even your hashtags must include evidence of a contest entry, according to the FTC. Luckily, compliance is easier than it sounds. The FTC made Cole Haan an example, when the brand ran a Pinterest sweepstakes that asked users to create a board with photos tagged "#wanderingsole"...

07 April, 2014

With rumors that Twitter is getting rid of hashtags and @replies, the micro-blogging platform has been making the rounds in the news lately. However, it’s the recent announcement that Twitter photos “just got more social” that has our team at Ignite Social Media thinking of...

01 April, 2014

Facebook recently announced a new streamlined look for Facebook Pages. The new Pages design mimics that of the existing personal profiles layout in look and feel. However, it is a bit of a shift from the current Pages design, with a few major updates outlined...

25 March, 2014