On Monday, Twitter announced a new feature for ad-buying users: native tweet scheduling, and community managers everywhere rejoiced. Other social media channels, like Facebook, have allowed native scheduling for a while now. It seems that Twitter is eager to catch up as it approaches its...

15 October, 2013

Foursquare has been on a bit of a roller coaster ride over the past year-or-so trying to stay relevant in Social, Local, Mobile search. However, it appears that things are finally looking up for the platform that gamefied social check-ins. The platform is on a...

15 October, 2013

When I use Facebook for personal use it's usually to look at pictures, keep in touch with friends and scroll mindlessly through my News Feed. Twitter is where I head for that World Series game, so I can mourn with the world that the Braves...

11 October, 2013

Brands are often scrutinized for how well (or poorly) they employ social media best practices. But how well do the networks themselves use social media? I decided to examine Twitter and assess the company's social media prowess. So how savvy is Twitter at social media marketing? Read...

10 October, 2013

Even the casual fan knows the story of Facebook – it began as a side project, then became a Harvard-only social network, then a social network for select colleges, and so on.  The user has always been the “customer,” Facebook has become increasingly marketer-and-brand-centric. It's...

09 October, 2013

A while ago we shared a post with you about Developing a Brand Voice. In it we gave you some steps for knowing who you are as a brand and how to reach your target audience. The ultimate goal is to stay true to your...

07 October, 2013

October is here, which means it's playoff time for America's favorite pastime: Major League Baseball. The division champions have been crowned and the Wild Card teams are hoping for the chance to pull the big upset and prove that they deserve to play in the...

02 October, 2013

The Top 50 Facebook posts on the Ignite Social Media blog were once one of the key blog posts published each month. We’ve decided that although this research allowed us better insight into brands’ movement on Facebook we didn't see much change month to month,...

02 October, 2013