Google is Closing the Gap on Social Login Preference

A recent study by Janrain shows some interesting new data on social login trends, confirming that 34% of users prefer Google social login, second to Facebook at 46%.

Janrain Q2 2013 Social Login Preferences

While that may not be huge shocker, the rate at which this is growing is.  As you can see from the chart below, Google has made steady increases the latter part of 2012 and in the first and second quarter of 2013, while Facebook has noticed declines in that same time period. Q2-2013-Social-Login-Trend-QoQ

Why should social media marketer’s keep an eye on these trends?  In a lot of ways, social login preference numbers can reflect consumer trust on where and how they like to manage their online identities, and what networks are gaining or decreasing in popularity. Both are helpful factors to consider when planning social content and programs (although make sure you dive a little deeper into this data because it can vary by geographic region and industry).

Does this data encourage you to take another look at Google and Google+ in your social strategy for the upcoming year?  I would love to hear your thoughts in the comments below.

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