With any new innovation, it's important to take a step back and ask some strategic questions before diving into development of the new technology. Chatbots are no exception. That's why we've developed three chatbot questions to align on internally that will help save you time,...

With more social ad unit choices, targeting, and creative approaches continually being released  - it's not surprising that many marketers still don't know the right formula for driving e-commerce traffic and conversion through social media content.Since our team is constantly analyzing performance of social media...

Are you still trying to figure out how chatbots have evolved and whether artificial intelligence chatbots are ready for brand adoption?Do you need to establish a chatbot strategy that is right for your particular brand and marketing objective?Are you curious to learning different use cases...

With the increased buzz around chatbots, messenger apps, and artificial intelligence, many marketers are beginning to feel the pressure of establishing a chatbot strategy that both lives up to customer expectations and makes marketing sense for their particular business.Although the chatbot hype is at an...

This week, our very own Director of Analytics, Ryan Sweeney was featured in Adweek, Facebook continues to test image recognition capabilities, and Snapchat’s ad revenue forecast is lowered.All that and more in this week’s Social You Should Know. What Works for Brands (and What Doesn’t) on...

Although we all thought Facebook organic reach to be near dead, we’re starting to see the first signs of improvement in years. Additionally, Pinterest is once again putting pressure on Google when it comes to discoverability and search, and in case you think all...