As a social media agency, we’ve been on a different kind of frontlines during COVID-19: helping our clients navigate and communicate individual business plans on their social channels. In the early weeks, we helped develop and adjust editorial calendars, content, and social media messaging that took...
As a social media only agency, our favorite time of year is when we get look forward to the next year and make informed predictions about where the space may be headed. While we don’t have a crystal ball, we have included social data and insights...
With initial 2020 planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. Given Facebook is still a priority channel for many brands, our social media agency wanted to share 3 main trends we’re seeing...
Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we've compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Social Media Ad Spending Predicted to Grow...
Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, our social media agency has compiled the following social media ad spending trends to help guide and inform your social advertising spending in 2019. Social Media Ad Spending...
With over 68% of brand-side marketers having or planning to have internal resources dedicated to social media, the need for social media consultants is rising. Whether you are managing social media for a brand as a one-man-show or have a more robust internal team of resources -...
With U.S. users utilizing an average of seven U.S. social media accounts, and 98% of internet users visiting or utilizing a social network in the past month - social media is playing an increasingly important role in many consumer's purchase journey. The recent US Market Report...
With any new innovation, it's important to take a step back and ask some strategic questions before diving into development of the new technology. Chatbots are no exception. That's why we've developed three chatbot questions to align on internally that will help save you time,...
With more social ad unit choices, targeting, and creative approaches continually being released, it’s not surprising that many marketers still don’t know the right formula for driving e-commerce traffic and conversion through social media content. Add to that the increase in e-commerce strategies being developed and...
Are you still trying to figure out how chatbots have evolved and whether artificial intelligence chatbots are ready for brand adoption? Do you need to establish a chatbot strategy that is right for your particular brand and marketing objective? Are you curious to learning different use cases...
With the increased buzz around chatbots, messenger apps, and artificial intelligence, many marketers are beginning to feel the pressure of establishing a chatbot strategy that both lives up to customer expectations and makes marketing sense for their particular business. Although the chatbot hype is at an...
Over the last few years, we’ve noticed the trend of many companies deciding whether to take some or all of their social media efforts in-house. In an effort to cut costs, many in-house marketing teams are looking to staff in-house social media managers who can...