This week we are on step 4 of the series How To Develop a Sound Facebook Fan Page Strategy, developing promotions. Even though every fan page may not need a promotion or series of promotions to be successful, I believe that most can benefit from...

As a social media agency, we advise companies on how to conduct their presence within Facebook, particularly for fan pages.  In this exercise, we must figure out why a fan would want to become a fan in the first place, why they would stay a...

As we move into a new year, we also are experiencing a shift in budgets towards social media, as well as how they are allocated in the social space. This is evident in Pepsi's decision to choose social media over Super Bowl ads, but it...

Working for a social media agency has shown me first-hand how companies adopt new mediums.  The first phase seems to be that of denial - that these new fangled inventions can be ignored until they pass....

Continuing the series, "26 Social Media Marketing Examples in Detail", I'll review SELF Magazine and their efforts within the social space. Since I've been on a workout regime lately, I had actually come across several of these efforts organically, so I hope to share...

As I noted in my last article about the subtle shifts happening within MySpace, social network audience demographics are always on the move. Even still, there are skeptics who will still doubt that baby boomers are interacting on any network other than Eons.  The truth...