Lately I’ve been noticing an influx of sponsored Instagram Ads in my feed. Even though I work in social media marketing and have closely followed these new ad units – I’ve felt the knee jerk reaction a few times of, “why is this brand in...

Whenever new functionality is announced by social networks, there is usually a waiting game for marketers to really see what the end-user experience looks like to the end-consumer. This time around, Twitter's announcement of the new Buy button features came with at least one live example...

I work with all different types of brands in social media marketing, and I've noticed one thing is fairly common among prospects in particular: many brands aren't willing to give clear budget guidance for social media marketing efforts. [br][br] I understand some of the reasons.  Early in...

Snapchat Ever Snapchat “Snapinar” for Brands [br][br] With Snapchat now the fastest growing network, and having one of the most engaged audiences in its competitive set, it’s certainly time for it to capture marketer’s attention. To help shed some light on the brand opportunities on this network,...

As we are half-way through the year, many marketers are starting the exercise of looking ahead to 2016 and beginning to think about what their social budgets should be.  Since we frequently consult with brands on social media planning (including the budgeting exercise) we wanted to share some tips on how to set your...

Recently I was asked the question "What's the next big thing in social?".  Immediately I had a flood of possibilities come to mind, followed quickly by the inherent fear "have I missed anything major?". [br][br] [br][br] As I nixxed trends that are nearing maturity and immature trends on the horizon, I started...

In early June, Facebook announced the latest algorithm change: it will now not just factor in Likes, Comments, or Shares - it will also account for the amount of time a user spends with the content.  The argument, "We learned that in many cases, just...

A recent Q1 social network profile of Snapchat by GlobalWebIndex took a look at active Snapchat users and revealed new data that can help marketer's understand the platform and its users better. Below, I've summarized the 4 main statistics marketers need to take into consideration when deciding...

In late May, Twitter and Google solidified a partnership to begin embedding tweets in Google search results.  Now that we're starting to see what this integration looks like in the wild, let's dive into this a little further and reveal what this means for brands moving...

Google Begins Rolling Out Google Photos App Remember when Google+ announced it was breaking apart into Photos and Streams? This week’s Google I/O conference unleashed a host of Google updates and shed light on the direction Google Photos will be taking. Overall, Google is enticing users...