In early June, Facebook announced the latest algorithm change: it will now not just factor in Likes, Comments, or Shares - it will also account for the amount of time a user spends with the content.  The argument, "We learned that in many cases, just...

07 July, 2015

A recent Q1 social network profile of Snapchat by GlobalWebIndex took a look at active Snapchat users and revealed new data that can help marketer's understand the platform and its users better. Below, I've summarized the 4 main statistics marketers need to take into consideration when deciding...

16 June, 2015

In late May, Twitter and Google solidified a partnership to begin embedding tweets in Google search results.  Now that we're starting to see what this integration looks like in the wild, let's dive into this a little further and reveal what this means for brands moving...

11 June, 2015

Google Begins Rolling Out Google Photos App Remember when Google+ announced it was breaking apart into Photos and Streams? This week’s Google I/O conference unleashed a host of Google updates and shed light on the direction Google Photos will be taking. Overall, Google is enticing users...

31 May, 2015

With the rise of video, you've probably taken another look at how video views are counted and valued.  Is a video view simply an impression?  Are video "click to play" elements considered as brand engagements? Do auto-play views "count" the same as a "click to play"? In yet...

26 March, 2015

With last week's announcement of Google re-organizing Google+ and putting Bradley Horowitz, Google VP of product in charge of Google Photos and Streams products, you may be asking yourself, "Is Google+ dead?", or "How should I adjust my strategy as a result of these Google+...

12 March, 2015

Facebook Adds Relevance Scores to Judge Ad Relevancy In an effort to make ads more relevant to its users, Facebook recently announced that advertisers will now see a “Relevance Score” in Facebook ad reporting tools.  In a nutshell, “the higher an ad’s relevance score (1-10), the cheaper it...

16 February, 2015

In case you missed it, Facebook recently announced the network would be introducing a new feature for iOS users called "Place Tips," in mobile News Feeds. This post will give you a high level overview of the new feature and the potential implications for brands. Let's get...

06 February, 2015

64% of Holiday Shoppers Report Purchases Inspired by Social Media Crowdtap released a Holiday Shopping Survey which revealed about 64% of shoppers are now using social media to help inspire their holiday purchases over traditional channels (TV and magazines). The study also found that different social channels impact...

22 December, 2014

IFTTT Expands Twitter Marketing Opportunities The popular automation tool, If This Then That (IFTTT), has announced its partnering with Twitter to allow new actions to be triggered based on Twitter searches, Twitter mentions, and tweets from a specific location. While this integration will open new and...

24 October, 2014

Since we opened our doors in 2007, Ignite Social Media has developed hundreds of social strategies and marketing plans for a variety of household name brands.  As we enter into the time period where many brands begin looking to shape their 2015 plans, I wanted to...

02 October, 2014
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