Lisa Braziel

Facebook Adds Relevance Scores to Judge Ad Relevancy In an effort to make ads more relevant to its users, Facebook recently announced that advertisers will now see a “Relevance Score” in Facebook ad reporting tools.  In a nutshell, “the higher an ad’s relevance score (1-10), the cheaper it...

16 February, 2015

In case you missed it, Facebook recently announced the network would be introducing a new feature for iOS users called "Place Tips," in mobile News Feeds. This post will give you a high level overview of the new feature and the potential implications for brands. Let's get...

06 February, 2015

64% of Holiday Shoppers Report Purchases Inspired by Social Media Crowdtap released a Holiday Shopping Survey which revealed about 64% of shoppers are now using social media to help inspire their holiday purchases over traditional channels (TV and magazines). The study also found that different social channels impact...

22 December, 2014

IFTTT Expands Twitter Marketing Opportunities The popular automation tool, If This Then That (IFTTT), has announced its partnering with Twitter to allow new actions to be triggered based on Twitter searches, Twitter mentions, and tweets from a specific location. While this integration will open new and...

24 October, 2014

Since we opened our doors in 2007, Ignite Social Media has developed hundreds of social strategies and marketing plans for a variety of household name brands.  As we enter into the time period where many brands begin looking to shape their 2015 plans, I wanted to...

02 October, 2014

Yahoo Jumps on Video In an effort to compete against YouTube, Yahoo plans to premiere a rival video service later this summer. With YouTube’s 1 billion unique monthly visitors and thousands of advertisers, how can revenue-stagnant Yahoo differentiate its newest video initiative? While many features of...

31 May, 2014

A recent study by Janrain shows some interesting new data on social login trends, confirming that 34% of users prefer Google social login, second to Facebook at 46%. While that may not be huge shocker, the rate at which this is growing is.  As you can...

21 October, 2013

While many marketers are well aware that Google (and the FTC) wants influencers to disclose content that is sponsored or compensated, Google has also released blog posts and videos on the subject of advertorial content that gives additional instructions and warnings for brands conducting influencer outreach. In these resources,...

25 July, 2013

When it comes to Social Mobile Marketing, there are many marketers debating the level of interaction that marketers should require when engaging users on smartphones or tablets. The debate is this: Should marketers create similarly engaging programs to the desktop version, or should they scale...

24 June, 2013

Yesterday a member of our team noticed a new Facebook ad unit that pulled in a recent article from NY Times, while offering the ability for users within the newsfeed to also like the NY Times brand page on Facebook. We reached out to Facebook to...

15 February, 2013

Yesterday, Facebook confirmed and expanded on changes for brand pages at the Facebook Marketing Conference. Now that brands can update their page to the new Timeline format at any time, the following is an overview of the changes that you need to know....

01 March, 2012