With the rise of video, you've probably taken another look at how video views are counted and valued.  Is a video view simply an impression?  Are video "click to play" elements considered as brand engagements? Do auto-play views "count" the same as a "click to play"? [br][br] In yet...

With last week's announcement of Google re-organizing Google+ and putting Bradley Horowitz, Google VP of product in charge of Google Photos and Streams products, you may be asking yourself, "Is Google+ dead?", or "How should I adjust my strategy as a result of these Google+...

Facebook Adds Relevance Scores to Judge Ad Relevancy In an effort to make ads more relevant to its users, Facebook recently announced that advertisers will now see a “Relevance Score” in Facebook ad reporting tools.  In a nutshell, “the higher an ad’s relevance score (1-10), the cheaper it...

In case you missed it, Facebook recently announced the network would be introducing a new feature for iOS users called "Place Tips," in mobile News Feeds. This post will give you a high level overview of the new feature and the potential implications for brands. [br][br] Let's get...

64% of Holiday Shoppers Report Purchases Inspired by Social Media Crowdtap released a Holiday Shopping Survey which revealed about 64% of shoppers are now using social media to help inspire their holiday purchases over traditional channels (TV and magazines). The study also found that different social channels impact...

IFTTT Expands Twitter Marketing Opportunities The popular automation tool, If This Then That (IFTTT), has announced its partnering with Twitter to allow new actions to be triggered based on Twitter searches, Twitter mentions, and tweets from a specific location. While this integration will open new and...

Since we opened our doors in 2007, Ignite Social Media has developed hundreds of social strategies and marketing plans for a variety of household name brands.  As we enter into the time period where many brands begin looking to shape their 2015 plans, I wanted to...

Yahoo Jumps on Video In an effort to compete against YouTube, Yahoo plans to premiere a rival video service later this summer. With YouTube’s 1 billion unique monthly visitors and thousands of advertisers, how can revenue-stagnant Yahoo differentiate its newest video initiative? While many features of...

A recent study by Janrain shows some interesting new data on social login trends, confirming that 34% of users prefer Google social login, second to Facebook at 46%. While that may not be huge shocker, the rate at which this is growing is.  As you can...