I just read an interesting article over at TrendSpotting covering Coke's latest foray into social media marketing that I thought was interesting enough to share. In this effort, Coke decided to use social media as its primary vehicle to market its latest Brazilian product i9: Hidrotonico...

09 July, 2008

As a social media agency, we get inquires every day from companies who are trying to figure out how social media marketing will impact their current marketing and business models. As you can imagine, the primary reasons these companies reach out to us is because...

30 June, 2008

I think the hardest thing for a blogger is the moment that the initial newness and excitement wears off. You are faced with what is perhaps one of the hardest realizations: and that is, "I have to keep this going"....

18 June, 2008

Before I go further, I just wanted to say that I realize that I often point out companies whose social media efforts fail or fall short. It's a character flaw, I promise. But, I really think it is because every time I take the time...

11 June, 2008

On Wednesday I shared an example of really, really bad social network engagement. For the most part, I posted it mainly for laughs, but Denisse Lemos gave me the following challenge: "how would you have rewrote this to make it "a good example" Since it is written...

06 June, 2008

Sometimes I find it hilarious when I get spammed by companies within the social networks that I'm involved in personally. This one, was just so good (by good I mean totally ridiculous) that I had to share....

04 June, 2008

After tossing around some ideas for this month's social media club – Wayne Sutton helped me wrangle not just one, but three discussion leaders who will lead us through Flickr and answering questions like how it applies to social networking, flickr mashups, and pretty...

22 May, 2008

For those of you who don't know, I'm going to Tetonia Idaho this summer for my honeymoon. Whenever I tell people that, they look at me quizically as if, "Out of all the places in the world, why Idaho?". Don't worry, I understand. After all,...

29 April, 2008

Today I was listening to Pandora, once again rocking out to some John Mayer radio, and I noticed one brand trying to get close to "social media", through somewhat a unique form of traditional advertising mixed with social media. ....

23 April, 2008
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