Anyone else excited for the book launch on the 20th?! (If you aren’t please pretend.) Until we get there, I’m moving to Sneak Peek #5 – a little peek into a chapter that discusses how social media can be used within the product development cycle (and...

Today we are continuing the sneak peek series from our new book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing that is scheduled to launch on November 20th. This Sneak Peek #3 is from a section in the...

To continue to build excitement of our launch of the book “Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing” on November 20th, we thought we’d give you some sneak peek excerpts....

Continuing with the series, “26 Social Media Marketing Examples in Detail” we will now look at Exxon Mobil’s efforts in this area: What are they doing? * Blogging o Currently the ExxonMobil site does...

Because of brand recognition, I’ve only associated Del Monte with fruit, rather than an entire line of products like 9 Lives, Starkist, Snausages, Milk Bone, and Kibbles and Bits. That being said, this overview will include a few of these lines (if I’ve...

For the third example in the series, “26 Social Media Marketing Examples In Detail”, I’m taking a look at Clorox (a personal favorite brand of mine)....

To continue the series, “26 Social Media Marketing Examples In Detail”, I’m moving on to Best Western. What are they doing? * Widgets o After poking around on their site, I got curious about...

Hi all! I just wanted to make sure all of you had heard of the official re-launch the Social Media Club RDU tomorrow (in case you’ve been hiding under a rock!). No longer am I manning the club by my lonesome, the folks at iContact...

To jump start the series 26 Social Media Marketing Examples In Detail, I will start with a review of the popular channel, Animal Planet. Here’s some of my findings (along with a slideshow to easily see these efforts without visiting each link!):...

Last week, I stumbled across Peter Kim’s blog post titled, ”A List of Social Media Marketing Examples”. Let me just add that this title should be revised to, “A MASSIVE list of Social Media Marketing Examples”, because Peter has collected over 200 companies who are...