Lisa Braziel

Continuing with the Facebook Fan Page series, I will be reviewing PlayStation's efforts on Facebook. Overall, PlayStation's strategy on this channel is focused more on driving awareness of new PlayStation game releases than trying to raise awareness of the console itself. Is...

12 January, 2012

Facebook recently announced they are beginning to slowly roll out a new ad type, allowing advertiser's to reach users in the actual newsfeed. These new units are now named "Featured Stories", a move Facebook is trying to make to distinguish these units from "Sponsored...

11 January, 2012

Yesterday Google announced some significant changes to its search engine in an attempt to move it from a search engine that "understands not only content, but personal relationships". In a blog post entitled, "Search, Plus Your World", Google outlined 3 changes they are making...

11 January, 2012

Social media metrics are something always at the forefront of our minds here at Ignite Social Media. That's why when we noticed a recent article by e-Marketer entitled, "Social Campaigns Give Long Term Boost to Brand Metrics" our ears perked up a bit, emails...

04 January, 2012

For those of us eagerly waiting brand pages, Google Plus has recently thrown us a bone in our wait by adding a new "Games" offering to its social network. These games are reminiscent of the current games that are available on Facebook, however they provide a user...

11 August, 2011

Yesterday, Facebook announced that it was starting to group News Feed stories by topic, aggregating similar conversations together. In case you haven't seen this yet, the example to the right was provided by Facebook, and it simply shows how several friend updates mentioning the same topic...

09 August, 2011

Today's latest announcement by Facebook was pretty short and sweet, and quite honestly felt a little like a knee jerk reaction to Google Plus.  I've recapped the three main announcements covered in the presentation below, in case you missed it. 1. Group Chat Facebook noted 1/2 of...

06 July, 2011

In the past, I've uncovered how marketers can develop an effective Facebook fan page strategy by meeting the needs of customers and creating an environment with a clear value proposition to fans.  To take this even further, I wanted to share some recent data by...

25 May, 2011

Today Facebook has officially launched their Deals offering. Since my last blog post when the service itself was announced, today we've gotten to really see the product offering and begin to see how a deal service will live on Facebook. So lets...

27 April, 2011

After a year of "beta testing", a new version of Facebook questions rolled out yesterday. Naturally, I had a ton of questions on how questions works and how brands may use questions on fan pages, which I'll uncover below....

25 March, 2011

A few months ago, Facebook launched its first iteration of deals that could be unlocked by a user checking in to Facebook Places. On Tuesday, they began expanded their deals offering to provide Facebook fans with location-based deals, very similar to GroupOn or Living Social....

18 March, 2011

One of the questions we get a lot from clients is, "What can we do at SXSW to generate buzz?". Over the few days I've been here at SXSW, I have been careful to notice the advertising efforts and consider what seems to be...

13 March, 2011