While many marketers are well aware that Google (and the FTC) wants influencers to disclose content that is sponsored or compensated, Google has also released blog posts and videos on the subject of advertorial content that gives additional instructions and warnings for brands conducting influencer outreach. In these resources,...

When it comes to Social Mobile Marketing, there are many marketers debating the level of interaction that marketers should require when engaging users on smartphones or tablets. The debate is this: Should marketers create similarly engaging programs to the desktop version, or should they scale...

Yesterday a member of our team noticed a new Facebook ad unit that pulled in a recent article from NY Times, while offering the ability for users within the newsfeed to also like the NY Times brand page on Facebook. We reached out to Facebook to...

Yesterday, Facebook confirmed and expanded on changes for brand pages at the Facebook Marketing Conference. Now that brands can update their page to the new Timeline format at any time, the following is an overview of the changes that you need to know....

Continuing with the Facebook Fan Page series, I will be reviewing PlayStation's efforts on Facebook. Overall, PlayStation's strategy on this channel is focused more on driving awareness of new PlayStation game releases than trying to raise awareness of the console itself. Is...

Facebook recently announced they are beginning to slowly roll out a new ad type, allowing advertiser's to reach users in the actual newsfeed. These new units are now named "Featured Stories", a move Facebook is trying to make to distinguish these units from "Sponsored...

Yesterday Google announced some significant changes to its search engine in an attempt to move it from a search engine that "understands not only content, but personal relationships". In a blog post entitled, "Search, Plus Your World", Google outlined 3 changes they are making...

Social media metrics are something always at the forefront of our minds here at Ignite Social Media. That's why when we noticed a recent article by e-Marketer entitled, "Social Campaigns Give Long Term Boost to Brand Metrics" our ears perked up a bit, emails...

For those of us eagerly waiting brand pages, Google Plus has recently thrown us a bone in our wait by adding a new "Games" offering to its social network. These games are reminiscent of the current games that are available on Facebook, however they provide a user...