In case you've been wondering why we're drinking Mimosa's at 9am on a Tuesday (or why our COO is dancing on Snapchat), it's because we've recently been awarded Social Agency of the Year by Incite Group's Corporate Social Media Awards. This accolade recognizes our relentless passion for helping...

Over the nearly 9 years I've been here at Ignite Social Media I have been fortunate enough to have hands on experience working with brands to develop an overarching social media strategy that meets their business and marketing objectives. On the heels of many of these experiences, I've written...

This week we see Pinterest testing new features to help recommend even more relevant products to pinners, and new Instagram research shows over 2,500 branded profiles are dropping in follower and engagement rates, all in this week’s Social You Should Know. Pinterest Adds New Search Functionality Pinterest...

[br][br] This week we see more announcements further confirming the intense competition of social networks to gain video views from users. Snapchat releases staggering video stats to put the pressure on Facebook, Periscope videos can now autoplay in Twitter, and rumors from CES indicate that Twitter...

[br] This week we see a few recent updates from Snapchat, showing us the brand is getting serious about monetization. We also see some great (and not so great) examples of the early brands starting to utilize Facebook’s 360 degree video ads, and last but certainly...

At Advertising week, Facebook announced that it now has 2.5 million advertisers and released 4 new announcements and updates to its ad offerings to provide even more opportunities for the network to monetize. [br][br] I'll unpack what we know about these announcements below, as well as their...

Twitter Releases Buy Button to Select Brands This week Twitter announced a Buy button integration for brands by leveraging its partnership with Stripe. This partnership opens up the opportunity for consumers to purchase a product from a tweet, without having to leave the Twitter experience. If...