Yesterday, Facebook announced that it was starting to group News Feed stories by topic, aggregating similar conversations together. In case you haven't seen this yet, the example to the right was provided by Facebook, and it simply shows how several friend updates mentioning the same topic...

Today's latest announcement by Facebook was pretty short and sweet, and quite honestly felt a little like a knee jerk reaction to Google Plus.  I've recapped the three main announcements covered in the presentation below, in case you missed it. 1. Group Chat Facebook noted 1/2 of...

In the past, I've uncovered how marketers can develop an effective Facebook fan page strategy by meeting the needs of customers and creating an environment with a clear value proposition to fans.  To take this even further, I wanted to share some recent data by...

Today Facebook has officially launched their Deals offering. Since my last blog post when the service itself was announced, today we've gotten to really see the product offering and begin to see how a deal service will live on Facebook. So lets...

After a year of "beta testing", a new version of Facebook questions rolled out yesterday. Naturally, I had a ton of questions on how questions works and how brands may use questions on fan pages, which I'll uncover below....

A few months ago, Facebook launched its first iteration of deals that could be unlocked by a user checking in to Facebook Places. On Tuesday, they began expanded their deals offering to provide Facebook fans with location-based deals, very similar to GroupOn or Living Social....

One of the questions we get a lot from clients is, "What can we do at SXSW to generate buzz?". Over the few days I've been here at SXSW, I have been careful to notice the advertising efforts and consider what seems to be...

It's day two of SXSW Interactive, and I hopped into a session led by Ray Junco on college student engagement, particularly using Twitter to engage college students. The following is a recap of this session. In the beginning of the session, Junco shared how students are...

Continuing the series of 26 Facebook Fan Page Examples in Detail, I have taken a closer look at Red Bull's Facebook Fan Page. Upon first impression, Red Bull carries over its active lifestyle and thrill seeker attitude to its Facebook Fan Page, where tabs and...