Today I will attempt to answer the third question in my "Marketer's Foray Into Social Media: How will my social media campaign be measured?", the ever-so-present question of social media measurement....

15 February, 2008

The second question of the marketer's foray into social media series, was: "How long does a typical social media campaign last?". I have to admit that this might be one of the hardest questions we get asked as a social media agency. (When I worked in...

07 February, 2008

Jim Tobin announced that Ignite Social Media will be the official media sponsor of Carolina Ballet's Cabaret. As media sponsor, Ignite will be providing Carolina Ballet with the technical expertise for promotions using its social media services....

06 February, 2008

Today I'm going to dive into the first question in part of the Marketer's Foray into Social Media : How will a Social Media Agency Work with my Current Agency? First off, we have received this question numerous times, mainly from companies with existing PR and...

01 February, 2008

Lately we've been working with quite a few CMO's at companies that are considering the leap into social media marketing, many of which are in the process of choosing a social media agency, nailing down scope of work, and all of which are still unsure...

28 January, 2008

This morning at the Triangle Social Media Club, Kipp Bodnar led the group's discussion regarding the business applications of podcasting. I will attempt to recap some of our highlights for those who couldn't wake up at 8am :-) For those companies or individuals that may...

23 January, 2008

In doing a little PR for Ignite, I typically use free, basic services like PR.com and PRLeap. For the most part, these are pretty decent for getting a traditional release "out there" easily and affordably. It has also led to Google News inclusion, which has...

17 January, 2008

Now that we are getting back in the swing of things for 2008, it's time to vent all the pent up "social media talk" you spared your family from during the holidays....

11 January, 2008

I just read an article from Read Write Web which covered a genius topic entitled, "A List of Objections, Replies and Concessions Regarding Social Media and Tools". The article reminded me of my own post about the 10 Most Common Social Media Myths, simply...

10 January, 2008

Hi Everyone! Since I've been out for the holidays to recharge (and then most recently to assume a role as a maid of honor) I'm really just now getting back in the social media groove of reading, writing, and participating....

08 January, 2008