Social Network Diversification Continues | Social You Should Know

Google Begins Rolling Out Google Photos App

Remember when Google+ announced it was breaking apart into Photos and Streams? This week’s Google I/O conference unleashed a host of Google updates and shed light on the direction Google Photos will be taking. Overall, Google is enticing users to store photos on Google with free unlimited storage (16MP and 1080p video). They also added bells and whistles with impressive search capabilities, photo editing and shortcuts for easy photo sharing to other social networks. Will these features make Google Photos in competition with photo-editing apps and Instagram? Only time will tell. Google Photos is available today on Android, iOS, and web.

Active Instagram Users Also Active on 5 Other Social Networks

While we’ve seen the social networking space diversifying with new networks, new research from GlobalWebIndex uncovered that active users of one network can also be active on others. In this study, they found active users on Instagram also active on an average of 4.83 of the top 10 social networks (defined as Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn, Tumblr, MySpace, Reddit, and Bodoo).

Social Ad Types

Over the past couple of weeks, we’ve seen the announcement of numerous new ad types on networks like Instagram, Pinterest, Snapchat, and YouTube. From video ads on Pinterest and Snapchat, to in-video ads on YouTube driving to e-commerce pages, many of these give Facebook ads a run for their money. In case you are having a hard time keeping them straight, check out our blog post here to see what you may have missed and to understand the implications for brands.

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