One of the many perks that comes with working at Ignite Social Media, is our annual Mystery Trip.  Every year, since our founding in 2007, the entire company travels together to a destination that remains a mystery until we arrive at the airport that day....

23 May, 2013

Pinterest just made branded pins a bit more engaging. The new rich pins allow brands to include a whole bunch of exciting data including real-time pricing, availability and location for purchase. New rich pins include three varieties (product, recipe and movie) all with their own unique information. We'll...

22 May, 2013

There are so many benefits and opportunities for brands to market themselves via social media. But, as we all know, sometimes you have to take the bad with the good. So what do you do when a customer takes to Twitter to complain? The Triangle Business...

21 May, 2013

In the digital world where user interaction plays an increasingly larger role in marketing, it’s crucial for brands to reach out to consumers. While some brands interact via a tweet or a Facebook post, Google Plus Hangouts has struck a chord with users. The low costs...

20 May, 2013

With our company's famous Mystery Trip kicking off Friday, here is this week's Social You Should Know with a heavy emphasis on the folks at Google and some changes they rolled out this week. Google+ Gets 41 Updates Google has long said that they are in the...

17 May, 2013

Though pint-sized compared to other social platforms, Pinterest offers businesses the greatest ROI of all social networks. Why? Because Pinterest is relatively young and its audience is already primed for making online purchases. Consider the statistics: YouTube delivers 2 billion views per day Facebook has 850 million monthly users Twitter...

16 May, 2013

When dealing with a market as competitive as the current one, the bottom line can sometimes trump the demands of your followers. However, as I learned in a webinar from Social Today, you can get excellent ROI by focusing on your customers. Webinar Summary The two main speakers were...

14 May, 2013

Two big shifts in what social media means and more data on Facebook ad performance in this week's Social You Should Know. Highly Shared Vines Creeping Into Brand Marketing Plans New research from Unruly Media shows that branded Vines are shared four times more often than branded...

12 May, 2013

It's been a while since we last updated our list of the top 10 YouTube channels with the most subscribers. So, here they are as of May 9, 2013: 10. Movies YouTube's own channel where you can buy and rent movies online has cracked the Top 10...

09 May, 2013

A promotional sweepstakes is a great way to engage consumers and spread awareness. However, there are several issues that you need to be aware of to ensure that your brand is legally compliant. Here are five things to be aware of when planning a sweepstakes: 1....

07 May, 2013

The Guardian gives marketers a scare, Instagram launches its new "Photos of You" capabilities and more in this week’s Social You Should Know. Twitter Opens Ad Platform to U.S. Users Twitter made a splash at TechCrunch's Disrupt NY 2013 this week, announcing that its self-service ad platform...

04 May, 2013