When dealing with a market as competitive as the current one, the bottom line can sometimes trump the demands of your followers. However, as I learned in a webinar from Social Today, you can get excellent ROI by focusing on your customers. Webinar Summary The two main speakers were...

14 May, 2013

Two big shifts in what social media means and more data on Facebook ad performance in this week's Social You Should Know. Highly Shared Vines Creeping Into Brand Marketing Plans New research from Unruly Media shows that branded Vines are shared four times more often than branded...

12 May, 2013

It's been a while since we last updated our list of the top 10 YouTube channels with the most subscribers. So, here they are as of May 9, 2013: 10. Movies YouTube's own channel where you can buy and rent movies online has cracked the Top 10...

09 May, 2013

A promotional sweepstakes is a great way to engage consumers and spread awareness. However, there are several issues that you need to be aware of to ensure that your brand is legally compliant. Here are five things to be aware of when planning a sweepstakes: 1....

07 May, 2013

The Guardian gives marketers a scare, Instagram launches its new "Photos of You" capabilities and more in this week’s Social You Should Know. Twitter Opens Ad Platform to U.S. Users Twitter made a splash at TechCrunch's Disrupt NY 2013 this week, announcing that its self-service ad platform...

04 May, 2013

For the second year in a row, five Ignite Social Media employees took to the tarmac at the Raleigh-Durham International Airport. With our sights on a 30,000 pound plane, we mentally and physically prepared to pick up the rope and pull 35 times our collective...

03 May, 2013

In the conversational, sometimes casual world of Twitter, good grammar and clean style remain essential for keeping your followers tuned into your message. Whether you're a major brand or an individual tweeting from a professional account—even if you just use Twitter in your personal life—the...

02 May, 2013

We're starting to see more normal numbers in terms of Facebook growth in April 2013. However, a few brands outside of the Top 50 brand pages had impressive leaps. Fast Moving Facebook Brand Pages JC Penney moved away from their everyday low price strategy and returned to...

01 May, 2013

There's one undeniable fact about Internet culture these days: it is overwhelmingly visual. Even the most clever text-based Facebook updates can't engage users like they used to. Now, if you want thousands of Likes and Shares, you have to include something for the eyes. I...

30 April, 2013

While LinkedIn only drives 14 percent of social media traffic compared to Facebook's 54 percent, the professional social network has a higher conversion rate and is more effective for B2B conversions. With over 28 million unique monthly visitors, LinkedIn is the most business-focused social media platform...

29 April, 2013

Edgerank demystified, brands that rock on YouTube and how Tumblr and Facebook are adapting for mobile, all in this week's Social You Should Know. Top 500 Brands Generate Nearly Half a Billion Views Per Month The top 500 brands on YouTube generate an average of 884,000 video...

27 April, 2013

Facebook's recent cover photo policy change has opened the door for brands to further capitalize on their existing social media presence. Until March 20th, Facebook's previous guidelines kept pages from using the banner image to promote contact information, calls to action, price/purchase information, and encouragement to...

24 April, 2013