Professor Christine Moorman at Duke University's Fuqua School of Business has conducted the CMO Survey twice a year since 2008. The survey provides useful insight into several key marketing topics — including social media — from the perspective of the Fortune 1000 CMOs. I've been following...

11 April, 2013

Few businesses these days could dispute the importance of social media as part of the modern marketing mix. Everybody and their dog knows you should be using social media to engage with your customers, gain market insight and hopefully even drive sales and revenue. The problem...

10 April, 2013

Newly released Nielsen statistics show that approximately 41 percent of tablet owners and 38 of those with a smart phone use their device while watching television. It's no wonder then that many advertisers and brands are considering the impact of social media on regular programming. While...

04 April, 2013

Have we got a deal for you! In a couple of weeks, Tampa will be host to the 2013 Social Fresh East Conference, a nationally recognized event consistently cited by industry leaders as one of the best social marketing events each year. And Ignite Social Media is offering...

03 April, 2013

There are so many social media metrics and such little time. The Facebook download of page insights alone has over 1700 columns of data, ranging from daily Likes of your brand page to video plays in the last 28 days. More data doesn't necessarily equate to better data,...

02 April, 2013

After a long winter, Spring may finally be in the air. Skype seems to be blooming, despite some news about security threats. Apparently, the partnership with The You Generation, sponsored by Simon Cowell, helped with growth. Skype encouraged followers on Facebook to practice for their entry for...

01 April, 2013

“If it’s on the internet, it must be true,” is a common jest. However, the U.S. Federal Trade Commission (FTC) doesn’t find deceptive online advertising a laughing matter. The FTC recently updated the .com disclosure document, originally released in 2000, to protect consumers against illusive...

31 March, 2013

Bloggers debate "biting the hand that feeds them," while Google goes GIF and Facebook lets you reply in this week's Social You Should Know. "Don't Bite the Brand That Feeds You" KFC got embroiled in a bit of a social media firestorm this week when they invited...

30 March, 2013

Meet Jamie Salvatorie, the owner of Vat19.Com. With an army of nearly 300,000 subscribers and over 200 million combined YouTube views, Salvatorie and his team are shaping the way brands approach online video. Witty, quirky, and flat out entertaining, Vat19's videos have gone viral and are...

28 March, 2013

Over the years at Ignite Social Media, more than a few of our clients have asked how to work with influencers to market their brand. Influencer marketing can be complex – it certainly isn't as easy as sending an email to your house list. Like...

27 March, 2013