Over the years at Ignite Social Media, more than a few of our clients have asked how to work with influencers to market their brand. Influencer marketing can be complex – it certainly isn't as easy as sending an email to your house list. Like...

27 March, 2013

YouTube annotations have the potential to be a video creator's best friend and a viewer's worst annoyance. We've all sat down at one point or another and watched a YouTube video with those strange little boxes of text popping up. More than likely, unless those annotations...

26 March, 2013

Sound the alarm and jump for joy, Facebook is giving brands more freedom to play with cover photos! The use of text on brand cover photos has been lifted, leaving brands with 20% to catch a fan's eye. Previously, limitations on what can be included in cover...

25 March, 2013

The ROI of social media marketing and new rules from Facebook and the FTC in this week's Social You Should Know. Social Media Doesn't Impact Sales; Wait, It Does Impact Sales On Monday, a senior marketing manager at Coke made a splash when he said that online...

23 March, 2013

March Madness is here! The 2013 NCAA Men's Basketball Tournament has officially kicked off, and the field is already down to 64 teams. People go pretty crazy (mad even) when filling out their brackets, and the reasons for choosing each school are different for everybody....

21 March, 2013

Will short form content be preferred over long form just as digital downloads have replaced CDs? With new applications such as Snapchat and Vine (which we just reviewed in detail here) exploding in popularity throughout the digital world, consumers are becoming accustomed to flash marketing and shorter messages. While...

19 March, 2013

On February 20, 2013, Twitter announced that it would be launching the Twitter ads API, only the third social media juggernaut to do so behind Facebook and LinkedIn. With this announcement being one the "biggest social media launches in a year," according to Michael Lazerow,...

13 March, 2013

I sat down this afternoon to a talk that arguably took the cake at SXSW 2013. Jonah Berger, graduate of Wharton School of the University of Pennsylvania, talked to our crowd about the science behind true virality, which he explores in his book, Contagious: Why Things...

10 March, 2013

Today at the interactive portion of South by Southwest, I attended a panel called Muppets to Mastery: UX Principles from Jim Henson. The Russ Unger, Senior UX Leader at GE Capital, discussed how many of the popular practices among today's user experience designers were actually...

09 March, 2013

Facebook is making changes to fight the boredom that's setting in a bit, Twitter ads work (according to Twitter at least), and a neat Pinterest trick, all in this week's Social You Should Know. Facebook Admits Teens Getting Bored, Redesigns Feed I've mentioned several times in this...

09 March, 2013