So, you want to make a how-to video that people actually watch. It can be a bit of a challenge, but the good news is you don’t have to be a professional to make a great how-to video. Here are a few steps to get...

05 February, 2013

As a social media marketer, it's refreshing to see so many brands integrating social media into their Super Bowl campaign beyond simply uploading their commercial to YouTube. In 2011, we only saw one use of a hashtag by a brand in the Super Bowl and...

04 February, 2013

The Super Bowl has always been an advertising showcase for marketers. It's the rare occasion where you don’t set your DVR and fast-forward through the commercials.  But lately, it’s been a big stage for social media integration as well. I've tracked social media’s involvement in...

31 January, 2013

It may not seem as glamorous as big networks like Facebook, Twitter, and Pinterest, but with over 50 million users and 20 billion posts, it is unwise to overlook Tumblr as an effective medium for brands. On the surface, one might assume that Tumblr is just...

29 January, 2013

Many are calling 2013 the year of social integration as today's consumers expect utmost personalization and seamless online user experiences with every interaction. Your readers and audiences are looking for content that adds value, answers questions and entertains on multiple levels and devices. While most businesses...

22 January, 2013

Last year, the @LAKings Twitter handle accomplished something unprecedented. Between April 12, 2012 and June 14, 2012, the handle gained 87,358 new followers (a 224% increase). Riding the team's playoff success, the handle's combination of wit, trash talk, and fan engagement caused the Twitter account...

17 January, 2013

The social media world was atwitter this week with talk of the 2013 Consumer Electronics Show. With topics ranging from the Samsung YOUM flexible phone display screens to Hapifork, a fork that vibrates if you eat too fast and tracks your dietary data, the volume...

11 January, 2013