The social video space has seen its fair share of flavor-of-the-month services and apps but, so far, nobody has figured out how to do it right. A few weeks ago, Twitter launched Vine, its new social video app. While the dust has settled (and the...

05 March, 2013

Instagram is everyone's favorite photo-sharing app, and a few companies have found great ways to capitalize on the service's API for their own brands. Read on to learn about their success, and hopefully get inspired yourself....

27 February, 2013

For the last five years at Ignite Social Media, we've been thinking, and writing, about social media marketing and the impact of it for a brand. Throughout that time period, people have been asking, "What's the ROI of social media marketing?" The question implies that...

25 February, 2013

After a few hackers "Had it their way" with Burger King's Twitter handle, we started thinking that password security is a big deal, and not everyone's doing it right. Here are a few simple steps that can help you avoid a situation that would be,...

19 February, 2013

Every time Facebook turns around they are getting skewered over privacy concerns, but a new survey conducted by Ignite Social Media finds that 18-24 year-olds rate Facebook ahead of Google and Twitter in terms of being "concerned about your privacy," although those over 45 give...

18 February, 2013

Context is Key When Choosing Influencers to Work With Technorati came out with the 2013 Digital Influence Report (full PDF) in which they surveyed 6,000 bloggers, 1,200 consumers and 150 brand marketers. Most (54%) agree that "the smaller the community, the greater the influence." In other...

16 February, 2013

Yesterday a member of our team noticed a new Facebook ad unit that pulled in a recent article from NY Times, while offering the ability for users within the newsfeed to also like the NY Times brand page on Facebook. We reached out to Facebook to...

15 February, 2013

Consistently producing quality content is every blogger, community manager and social strategist's biggest challenge. While it can be very satisfying to rely on one's own internal creative processes to create home run content, sometimes the creative juices just aren't flowing. Creating valuable content takes a plan...

07 February, 2013