As social media marketers and community managers, our main goal is to get our audiences talking and interacting with the brands we represent. We preach a lot about crafting a brand personality by "humanizing" a product or service to actually connect and reach that goal....

24 October, 2012

The third and final Presidential Debate in Boca Raton, FL proved to be the least exciting of the series, despite the 8.2 million mentions around the debate. Though the Twittersphere found Romney a more interesting topic of discussion, early polls from both CBS and CNN...

23 October, 2012

Social media has played a huge role in this year's presidential campaign, not just representing the candidates themselves, but also their biggest supporters: their wives. And Michelle Obama and Ann Romney are no exception. Traditionally, candidates' wives have supported their husbands by reaching women voters and...

22 October, 2012

While Pinterest remains wildly popular with the visual social sharing crowd, the bulk of its usage revolves around sharing things like recipes, craft projects, pictures of celebrities, and home improvement ideas - none of which are the sort of thing that generate revenue for the...

19 October, 2012

Last night's town hall forum and second presidential debate turned out to be quite the fight. Trying to make up for his performance in the first debate, President Obama came out swinging while Governor Romney kept up his dukes in strong defense. Sparring with statistics,...

17 October, 2012

Well, it has been quite a journey, but we've finally reached the end. For the final installment of our 26 Facebook Fan Page Examples in Detail series, we evaluate Forever 21. Forever 21 is known for having "trendy fashions at affordable prices" for young women, men,...

16 October, 2012

At Ignite Social Media, we don't work with politicians. But we do regularly work with large brands, filtering through thousands of mentions to figure out the important parts of the online conversation. That's why ten members of our team (five in North Carolina and five in...

12 October, 2012

If last week’s first Presidential Debate was the NCAA Basketball Championship, then last night's debate between Joe Biden and Paul Ryan was, at best, the post-season NIT. The candidates started out polite but quickly became more aggressive, only to be sobered in the end by...

12 October, 2012