LinkedIn recently released its new Ads API, which provides powerful new marketing tools to deliver more effective content to targeted users on the world's biggest social media site for professionals....
The social media world was atwitter this week with talk of the 2013 Consumer Electronics Show. With topics ranging from the Samsung YOUM flexible phone display screens to Hapifork, a fork that vibrates if you eat too fast and tracks your dietary data, the volume...
Throughout 2012, Ignite Social Media has been working hard to demonstrate the value of social media marketing in a meaningful way. We've released a video (embedded below) demonstrating the value of social media across the sales funnel. We've also released six ROI models to allow...
YouTube's major site overhaul was unveiled to the public in December. Find out what the new social-driven YouTube means for brands, and discover how they can make the most of the new features....
Even though the year has changed, the same challenges are presenting themselves to social media marketers everywhere: where is social media going and how can you plan your brand around it? While no one can be completely sure what roles Facebook, Twitter and Google+ will...
It's been three years since I started my monthly list of the Top 50 Branded Facebook Fan Pages, and the annual lists are always among the most interesting. While last year we saw only 6 brands break into the top 50, this year we saw...
Our social media agency has seen quite a lot of discontent among Facebook marketers of late due to the apparent decline in news feed visibility. The more cynical among us believe this is Facebook's way of coercing page admins to pay to promote their posts...
If you sell a product or service on the Internet, luring potential customers is essential. It's a challenging task given the sheer amount of stuff people are selling on the web. However, you can do yourself a huge favor by incorporating a blog into your...
This article looks at some of the best uses of Facebook for branding and marketing in 2012, as well as a few efforts that missed the mark....
Highly-regulated industries have a right to be a bit cautious about joining the fast-changing social media landscape. A misfired tweet or haphazardous Facebook interaction can lead to serious consequences. These industries – including healthcare, pharmaceuticals, financial services, insurance providers, alcohol and tobacco, and even some...
Two of the better studies I’ve seen in a while came out this week. Both worth reading in full and hanging on to. Here's what you may have missed this week in the world of social media marketing. The State of Social Media: Mobile and Pinterest...
2012 has been an exciting year for Twitter because many more businesses are employing social media marketing tactics. This article takes a look at some of the best and worst branding campaigns on Twitter from 2012....