Samsung: 2011 Social Media Plan   GOAL: Samsung Visual Display wanted to take advantage of social spaces to market high-end Smart TVs to global consumers, with a focus on growing thriving communities and generating positive sentiment. OUR SOLUTION: Using a two-pronged approach, we took over community engagement on their existing...

15 February, 2012

Lately, it feels like every time I turn around I learn about a new campaign using augmented reality. The technology is definitely impressive, but, as it becomes more common, marketers are going to have to be more creative and thoughtful with their use of augmented reality...

15 February, 2012

Threadless Launches a Valentine's-themed Pinterest Contest Last week, the folks over at Threadless announced a fun Pinterest contest just in time for Valentine's Day. To enter, contestants needed to make a board titled "Threadless Vday challenge" specifically for the person they have in mind. They then...

13 February, 2012

The next stop in our 26 Facebook Fan Page Examples in Detail series is Starburst. This brand has built a sizable following of about 10.4 million fans but has it taken full advantage of this opportunity to engage them? Let’s take a closer look to...

09 February, 2012

Recently, my family and I went to Orlando to escape the arctic tundra that is the North Carolina winter and go to the happiest place on Earth. While there, I figured I'd see what kind of social media efforts were present within the Disney parks....

08 February, 2012

NASA Releases First Multiplayer Facebook Game NASA recently launched its first online game for the social media age, Space Race Blastoff. Available through NASA's Facebook page, the multiplayer game challenges players with trivia of NASA history, technology, science, and pop culture. Players who correctly answer questions earn virtual...

07 February, 2012

Last year, I made a few predictions about this year’s Super Bowl 46.  And most of them actually came true.  This year we saw the first ever QR code integration into a Super Bowl ad, over 20 ad leaks on YouTube before the big game...

06 February, 2012

Ignite had the benefit of interviewing Greg Jarboe recently and wanted to share his thoughts for our readers. Greg gave some really good advice for companies looking to engage in YouTube marketing  in 2012. You can find Greg speaking at this year's SES NY and hear him speaking specifically on the...

01 February, 2012

PowerVoice Pays Users To Post Ads On Twitter, Facebook PowerVoice, a new social media marketing company, launched last week. The service compensates users for sharing brands' messages on social networks in a somewhat similar fashion to Adly. However, unlike Adly, it's not focused solely on enabling celebrities and...

30 January, 2012

Unless you’re living under a rock, or started boycotting the internet when SOPA was first introduced last year, you’ve heard Pinterest is growing. But just how much traffic is Pinterest getting these days? According to ComScore, Pinterest has over 4 million users and is rapidly growing....

24 January, 2012