In spring, Jim Tobin wrote an interesting post about social media campaigns outperforming banner ads. With a nod to the irony of it all, I wanted to apply my experience in media buying to test the effectiveness of promoting that blog post across three different...

08 August, 2011

Australian Companies Fail to Grasp Social Media Australians are some of the most active users of social media networks in the world; however, Australian businesses are falling behind. A study by the professional services firm KPMG found a staggering 50 per cent reported no use of social...

05 August, 2011

You may have heard Airbnb mentioned recently in our “Topics That Are Igniting,” mainly because they just received a sizable investment from Ashton Kutcher. Airbnb is a marketplace that brokers rentals of people’s spare rooms, entire apartments, or vacation spots. It’s a very cool service,...

04 August, 2011

I recently graduated college and I came into my internship with Ignite thinking I would be able to dive into working at a social media marketing company without any worries, but I was wrong. Having been with Ignite for a month now, I realize it would take a yearlong...

03 August, 2011

Just shy of hitting the 50 million fans mark, Facebook’s own fan page still dominates the top 50 branded Facebook fan pages. While the top 20 is nearly identical to May (the exception being Xbox taking over the #20 spot from adidas Originals), there has...

29 July, 2011

Hollywood Courts Social Media Silicon Valley has become the latest playground for entrepreneurial celebrities. Justin Timberlake grabbed a few headlines when he bought a large percentage of MySpace in an attempt to revive the ailing network; however, he isn't the only one. Lady Gaga invested in Backplane, a...

29 July, 2011

Remember the original Pringles mantra “Once You Pop, You Can’t Stop?”  The now out of date statement still holds true in many ways for the Pringles Facebook page where fans just can’t contain their excitement for the brand.  Pringles  has more than 14 million fans and counting...

28 July, 2011

DC Metro Launches Aggressive Social Media Effort The Washington DC Metro is making a large push to show customers that it is a transparent, responsive system and it's doing so using social media. The Transit Authority recently hired a Twitter-savvy chief spokesman and a full-time social...

22 July, 2011

Yesterday was the 42nd anniversary of the first moon walk and today Atlantis returns home, signaling the end of the NASA Space Shuttle Program. The event will be discussed on social media channels; however, not with nearly with the same excitement as missions of old. Space exploration...

21 July, 2011

In my short year of experience working at a Social Media Agency I’m learning every day why social media is just as, if not more, important than traditional advertising – the “world” where I worked for over 25 years. Coming from the traditional advertising industry and...

20 July, 2011

In the immediate aftermath of the now-epic Old Spice Guy YouTube response campaign, Facebook fan interaction spiked by 800%, the brand's Twitter following grew by 2700%, 1.4 billion impressions were generated, and more importantly, product sales surged 27% over six months to establish Old Spice...

18 July, 2011