Super Bowl XLV promised to be the 'Social Bowl' of advertising with commercials predicted to be more ingrained in social media than ever before.  Starting with early nods to Pepsi Max and Doritos whose Crash the Super Bowl contest put six ads, all created and...

07 February, 2011

Many are claiming this year as the year of "social mobile".  Even Facebook's CTO announced that one of the primary objectives for Facebook this year is mobile, a statement that is backed with increased emphasis on its geolocation tool - Facebook Places. This said, social media...

03 February, 2011

This is a question that comes up a lot, mainly because more agencies are incorporating a formal wireframing process, and more are choosing to show them to clients. Anyone who has ever built or designed a website will tell you, wireframing always happens in some...

27 January, 2011

One of the questions we get from serious brand marketers is exactly how does a company develop a social media strategy that drives business results. In December, I had a chance to consult with 7 companies throughout Australia over a fun-filled, but hectic line-up...

21 January, 2011

Continuing Lisa's series of 26 Facebook Fan Page Examples in Detail, I've taken a look at the Oreo Facebook Fan Page, a brand with over 16 million fans. Overall, I think this is an excellent model for branded fan pages, although there is still room...

20 January, 2011

There are many industries (tech, clothing, food & beverage) that have potential to take advantage of social media but none of them can hold a candle to sports. I worked for several years in this industry and it is a social media marketers dream for...

19 January, 2011

To start our new series "26 Facebook Fan Pages in Detail", I've taken a look at a brand with over 19 million fans on Facebook: Starbucks. The following is a snapshot of what they are doing creatively on their tabs, as well as a brief...

18 January, 2011

As more and more companies look for help with social media marketing strategies, more and more agencies are following the money, professing to be experts in the space. And, since agencies are full of marketers, it's sometimes difficult to tell the difference between the best...

18 January, 2011