At one point or another in your social media marketing efforts, somebody probably told you that your brand should post content to YouTube. So you did. But now you want to up the ante. How can you go about doing that you ask? Follow these...

22 March, 2011

A couple weeks ago, we sponsored a SXSW party with Jason Falls at two bars: Dogwood and Molotov.  As many tweets indicated - we weren't the only ones having a blast with our sticker books and meeting up with new and old friends. In case you...

21 March, 2011

A few months ago, Facebook launched its first iteration of deals that could be unlocked by a user checking in to Facebook Places. On Tuesday, they began expanded their deals offering to provide Facebook fans with location-based deals, very similar to GroupOn or Living Social....

18 March, 2011

Since I took a departure from the intent of my previous posts, to provide an unofficial guide to SXSW, I thought it nonetheless would be helpful to share the rest of my thoughts on SXSW in a helpful metaphor: SXSW is the physical embodiment of...

17 March, 2011

This is a companion post to the one that Lisa wrote about 5 Examples of Effective Advertising at SXSW, because just like a comic book storyline, there is a good and bad side to everything. For every company that got it right, we saw plenty...

16 March, 2011

I had a great time at this year's SXSW Conference. Tried to make it out to as many panels as possible. I missed a few due to the distance between campuses and confusion over shuttle buses -- see #2 and #7 on Jim's post. That...

16 March, 2011

Dear SXSW Interactive: Remember MySpace? In July 2007, MySpace delivered 12% of all Internet traffic. It was the place and everyone wanted to be there. Today, MySpace still delivers more traffic than Twitter, but nobody cares. If you're not careful, the same could happen to you. Clearly,...

15 March, 2011

One of the questions we get a lot from clients is, "What can we do at SXSW to generate buzz?". Over the few days I've been here at SXSW, I have been careful to notice the advertising efforts and consider what seems to be...

13 March, 2011

I spent most of the second day of SXSWi as an observer and I tried to remain objective, if not idealistic, to the experience as a whole. As a marketer and as a naturally curious individual, though, it is often difficult for me not to...

13 March, 2011

The panel on getting more women into tech and new media began with an acknowledgment that there are, in fact, a lot of women who already work in the industry - the problem is, we just aren't that visible. The conversation was hosted by Rachel Sklar,...

13 March, 2011

Day 2 of SXSW Interactive has begun and people are moving much slower than they were yesterday but this particular session is packed. Even started early because the room was ready to go. It seems that everyone has the same question: How do we...

12 March, 2011