Klout Wants to Turn Social Media Influence Into Revenue Joe Fernandez, the CEO of the social influence startup Klout, said the company is ready to get serious about making money and pursuing advertisers. The new chief revenue officer, Tim Mahlman will oversee the Klout Perks program, where...

26 August, 2011

While Kristin explored the phenomenon of bloggers pitching directly to brands or agencies in an attempt to secure sponsorship or product, I'll explore some ideas I have that community engagement and relations specialists can apply to their everyday relations with bloggers....

23 August, 2011

A few weekends ago, I had the opportunity to attend BlogHer '11 in sunny San Diego, California with my coworker, Cassandra. Every year, the BlogHer conference brings women bloggers together to connect and share ideas and stories, and to learn some blogger best practices. I had...

22 August, 2011

Seniors Tell Their Stories with Social Media Bayshore Home Health, a Canadian elderly care company, has created a unique project using social media that enables elderly people to tell interesting, thought-provoking stories that shaped their lives. It's in the form of a Tumblr blog called Before...

19 August, 2011

Looking to start a company? Awesome. It’s a really good time to do so. The average individual is more connected than ever before. This makes leveraging social channels increasingly complex but all the more vital and beneficial for companies. If you are looking to promote your...

17 August, 2011

As we proudly add Chrysler Group LLC to our roster of accounts, we’re rapidly filling some 40+ positions across account service, metrics/monitoring, community management/engagement, art direction, copywriting, web development/programming and more. Experience with automotive marketing is a plus. While most of these new positions will be...

16 August, 2011

Chrysler Group issued the following press release today, which we've reposted here: Chrysler Group Announces Ignite as its Lead Social Media Agency Chrysler Group LLC announced today that it has named Ignite Social Media as its lead social media agency. Ignite Social Media will work extensively with...

16 August, 2011

Xtranormal Partners with Toyota to Bring Animation Magic to Social Media Campaign Xtranormal, the text-to-speech movie creator has partnered with Toyota for its Auto-Biography Facebook app. Fans are encouraged to share their stories as an animated character right next to a picture of their favorite Toyota....

12 August, 2011

For those of us eagerly waiting brand pages, Google Plus has recently thrown us a bone in our wait by adding a new "Games" offering to its social network. These games are reminiscent of the current games that are available on Facebook, however they provide a user...

11 August, 2011

At the end of 2010, I wrote about the global trends of Facebook and promised future posts on the options besides Facebook in different countries. A lot of things have changed since the end of 2010, especially with the recent launch of Google+. And while...

10 August, 2011

Yesterday, Facebook announced that it was starting to group News Feed stories by topic, aggregating similar conversations together. In case you haven't seen this yet, the example to the right was provided by Facebook, and it simply shows how several friend updates mentioning the same topic...

09 August, 2011