At one point or another we’ve all joked about stalking someone we know on Facebook or Twitter. After all, if someone puts that information out there, they must want you to read it, right? Well, a couple of brands have taken that idea to heart...

05 January, 2012

Social media metrics are something always at the forefront of our minds here at Ignite Social Media. That's why when we noticed a recent article by e-Marketer entitled, "Social Campaigns Give Long Term Boost to Brand Metrics" our ears perked up a bit, emails...

04 January, 2012

Continuing the Facebook Fan Page Examples series, our latest installment is about Dr Pepper. With about 10.9 million fans on Facebook, Dr Pepper has a stronger Facebook presence than competing beverages like Mountain Dew (about 6.3 million), but falls behind powerhouses like Coca-Cola (more than...

04 January, 2012

For two years now, I've been tracking the Top 50 Branded Facebook Fan Pages by size. We typically do this every month, and we've also ranked them by the impressions they generate, by how many friends their fans have, by percentage of active fans, and...

03 January, 2012

Ski Resort Uses Social Media To Revolutionize How Photos Are Taken On Vacation This winter, Vail Ski resort is integrating RFID tags to all lift passes and allowing people to earn rewards, track their stats, and share their photos through Epic Mix, a social network for...

02 January, 2012

Welcome back to work. Perhaps one of your 2012 resolutions is to keep up with social media marketing as an industry and a discipline more than you did in 2011. Or perhaps you just like free stuff. Either way, we've got you covered. UPDATE: We have...

02 January, 2012

It's no surprise to me when Go Daddy trys to be controversial. It seems to happen quite a bit for folks who follow tech/industry news. I wanted to share a quick example of why its super duper important to keep an eagle's eye watch on...

22 December, 2011

At Internet Summit 2011, I presented Secrets of the Top 50 Facebook Fan Pages, which provided a data driven analysis of the 50 largest Facebook fan pages, which I've been tracking now for more than 20 months. I was able to do this analysis using social...

13 December, 2011