If you have ever managed a Facebook ad campaign you might have realized by now how painful it can be to run advertisements at scale. Although Facebook’s internal ad manager tool has its downfalls, Facebook has an Ad API which it has allowed a few...

31 May, 2011

Morgan Stanley Lets Brokers Use Social Media Due to high demand by their clients, Morgan Stanley Smith Barney (yes, that’s the full name) announced it would allow its brokers to use social networks to communicate with their customers. This policy is the first of its kind...

27 May, 2011

In the past, I've uncovered how marketers can develop an effective Facebook fan page strategy by meeting the needs of customers and creating an environment with a clear value proposition to fans.  To take this even further, I wanted to share some recent data by...

25 May, 2011

In my first post on this topic, I outlined four different approaches to calculating social media return-on-investment (ROI): Direct, Correlated, Relative, and Proxy. There's a reason for that order: if you can calculate direct ROI for any of your campaigns or programs, and it's not...

16 May, 2011

One of the most important distinctions about content created for social media is that it can be customized to suit particular platforms. Sure, you can throw your TV commercial up on YouTube, but you’d be completely overlooking all of the ways you can encourage users...

11 May, 2011

"Stability" was largely the word of the month for the very largest branded Facebook fan pages, at least compared to last month's rankings. The only change in the Top 10 was Converse growing 11% to leapfrog Skittles, which grew at a more typical (for this...

29 April, 2011

Today Facebook has officially launched their Deals offering. Since my last blog post when the service itself was announced, today we've gotten to really see the product offering and begin to see how a deal service will live on Facebook. So lets...

27 April, 2011

'Fast Five' Partners with a Facebook Game Recently, movies have seen success marketing in games, most notably Angry Birds Rio which become the most purchased app on iTunes and generated a large amount of success for the animated film it collaborated with. Fast  Five, the fifth iteration of...

22 April, 2011

It has become the great debate in social media marketing: "What's the ROI? How do you measure it?" Or more directly put: "Does it work? How can you tell?" Beyond being a hot topic for pundits to debate, social media return-on-investment (ROI) is something we...

22 April, 2011

You probably know about video games. And you may know about social games. But there’s a trend going on in the industry that, like much of the B2B market, doesn’t get as much credit and attention as it deserves. That trend is serious gaming. It’s an...

20 April, 2011

If you can't make fun of social media language and social media marketers, you're just not trying very hard. We use words and phrases like "tweet-a-thon" and "link bait," often with a straight face. In recognition of that, we put together our first "Stickerbook" for distribution at...

18 April, 2011

We’ve all got our vices, some more than others, for better or worse.  Mine comes in the form of an irresistible citrus-lemon flavored soft drink known as Mountain Dew (just check out Ignite’s recycling bin and you’ll quickly see the depths of my vice). While...

15 April, 2011