Purchase Decisions Influenced by Social Media up 14% in Last Six Months A study done by online research company Knowledge Networks discovered a substantial increase in the number users now employing social media to discover new brands or products, learn more about them, and have opinions on social media...

24 June, 2011

Since early on in this millennium, tweens have been online in increasing numbers as Generation Y has grown up and Generation Z, the digital natives, have begun taking over. Tweens are defined as being 9-12 year olds and they are, in essence, the “in-between” years between...

23 June, 2011

So I was browsing Reddit last Friday and happened upon a letter. For those of you who don't know, Sainsbury's is a supermarket chain in the UK and below is an example of the aforementioned "tiger bread." Kid's right on. It totally looks like a giraffe. Now kids write letters...

22 June, 2011

Social media monitoring is a critical aspect to any well thought-out social strategy implementation. Many practitioners often question whether or not today’s tools justify the spend and, even more importantly, what tools should be used for their company’s specific situation. The honest truth that most...

21 June, 2011

Finally, the television and entertainment industries are starting to get it – their audiences are online, and that's where they need to be, too. While studios and networks may groan about fans skipping out on live airings of their programs to watch shows online at...

20 June, 2011

It has been said several times before: companies no longer own their brands – we do. But how does this apply to the video game industry and its transition into the social space? If companies no longer own their brands, how do they market to...

13 June, 2011

Mapping Social-Media Chatter to TV Commercials Yields Insights By filtering through 13.7 million comments about TV and commercials on social media channels, BlueFin Labs has been able to map something they call the “TV genome.” From this, they’ve been able gather some interesting insights like what...

10 June, 2011

It's finally time for our next installment of  26 Social Media Fan Page Examples in Detail. Today's post focuses on one of my favorite places to shop for some of my most intimate apparel, Victoria's Secret (VS). Victoria’s Secret has a colossal Facebook following with...

09 June, 2011

Last month, Facebook announced that users would now be able to tag brand pages in their photos unlocking a unique opportunity for brand advocates to show their love.  Even if the user is not a fan of the brand’s Facebook page, they would be able...

08 June, 2011

Urban Outfitters Fails to Engage the Community So, last week, I linked to a blog post about Urban Outfitters’ attempt to steal from an independent jewelry designer and the eventual outrage that spread across all reaches of the Internet. Apparently, the company didn’t respond well to...

03 June, 2011