(UPDATE 2/21): The first 1,000 tickets sold out quickly. But we just released 500 more. Get em while they last.) Anyone who has been to South by Southwest knows that the parties are nearly as important as the sessions. The networking opportunities, the fun, your Twitter stream...

17 February, 2011

Maybe you remember a couple of months ago when Facebook accidentally rolled out some changes to fan pages, giving all of us a sneak peek of what was to come. Well, now those changes are actually here. Throughout the day, I manage and monitor multiple fan...

10 February, 2011

Super Bowl XLV promised to be the 'Social Bowl' of advertising with commercials predicted to be more ingrained in social media than ever before.  Starting with early nods to Pepsi Max and Doritos whose Crash the Super Bowl contest put six ads, all created and...

07 February, 2011

Many are claiming this year as the year of "social mobile".  Even Facebook's CTO announced that one of the primary objectives for Facebook this year is mobile, a statement that is backed with increased emphasis on its geolocation tool - Facebook Places. This said, social media...

03 February, 2011

This is a question that comes up a lot, mainly because more agencies are incorporating a formal wireframing process, and more are choosing to show them to clients. Anyone who has ever built or designed a website will tell you, wireframing always happens in some...

27 January, 2011

One of the questions we get from serious brand marketers is exactly how does a company develop a social media strategy that drives business results. In December, I had a chance to consult with 7 companies throughout Australia over a fun-filled, but hectic line-up...

21 January, 2011

Continuing Lisa's series of 26 Facebook Fan Page Examples in Detail, I've taken a look at the Oreo Facebook Fan Page, a brand with over 16 million fans. Overall, I think this is an excellent model for branded fan pages, although there is still room...

20 January, 2011