In one of my recent blog posts, I touched on the idea of social review tools and how much I believe in the idea of customer reviews. It sparked a fair amount of conversation about the power of reviews, especially negative reviews. ...

22 October, 2009

As many of you already know, early this month, we launched the Good Mood Gig Talent Search with our client Nature Made SAM-e Complete ®. We kind of thought that a new laptop, $5,000 per month for 6 months, and the chance to share your...

20 October, 2009

So, a couple of weeks ago, I posted an opportunity for you, our readers, to ask questions about social media marketing. I received a few great questions, so hopefully I'll be able to shed some light on a few of them. I originally was going...

13 October, 2009

We're excited to start spreading the word about an opportunity from us here at Ignite, and our client, Nature Made SAM-e Complete ®. It's called the "Good Mood Gig" Talent Search, and we are actively seeking a blogger to post daily about your good...

02 October, 2009

ood Morning, ladies and gentlemen, and welcome to a new feature I'm starting right here on this blog to help you, the reader, understand how to use social media the "not wrong" way. I say "not wrong" because the "right" way isn't always clear, as...

29 September, 2009

The social media case I'm writing about today, UK-sponsored 10 Downing Street, is unique among the others in our series of 26 Social Media Marketing Examples In Detail. Unlike the other list-members who use social media as a means to convince people to buy/utilize...

28 September, 2009

These days, I don't spend my money anywhere until I've read customer reviews. From a new apartment to skincare products, if I have a choice between my total lack of knowledge and someone else's experience, I'm going to take their opinion into heavy consideration. ...

25 September, 2009