My previous post, From DrugLords to the CDC: How Mobile Technology is Reshaping the Social Media Landscape, discussed trends in text message usage in the U.S. and global markets. The number of people who actively utilize this ever-growing technological force is continuing to explode worldwide....

11 December, 2008

As the resident bachelorette here at Ignite, I feel that it is my duty and obligation to write a blog post addressing the real reason that social media was created in the first place: hooking up. It's true and you know it....

10 December, 2008

Google and Adobe have teamed up to offer Google Analytics for the Flash content on your site.  This is a great way to see how often your visitors are interacting with the video, animation, quizzes, etc. on your site....

09 December, 2008

Thanks to all of you who made the launch party for Social Media is a Cocktail Party so successful. I really can't thank you enough, so I wanted to give you an update on how we did with our little social media marketing experiment....

22 November, 2008

So today is the launch of the new book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing on Amazon.com. So far, we've gone from ranked #111,000 among all books on that site to being ranked...

20 November, 2008

Anyone else excited for the book launch on the 20th?! (If you aren't please pretend.) Until we get there, I'm moving to Sneak Peek #5 – a little peek into a chapter that discusses how social media can be used within the product development cycle (and...

18 November, 2008

Lisa shared some thoughts on social media as a segmentation tool in Sneak Peek #3 on Friday and that's important. It's part of Chapter 2, "What is Social Media?", we explain the basics of the tools, the power of the tools, how it impacts...

17 November, 2008