So today is the launch of the new book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing on Amazon.com. So far, we've gone from ranked #111,000 among all books on that site to being ranked...

20 November, 2008

Anyone else excited for the book launch on the 20th?! (If you aren't please pretend.) Until we get there, I'm moving to Sneak Peek #5 – a little peek into a chapter that discusses how social media can be used within the product development cycle (and...

18 November, 2008

Lisa shared some thoughts on social media as a segmentation tool in Sneak Peek #3 on Friday and that's important. It's part of Chapter 2, "What is Social Media?", we explain the basics of the tools, the power of the tools, how it impacts...

17 November, 2008

Out of all the social media characters in the deck, bloggers seem to be a very particular kind of creature, mainly because blogging requires a particular micro/macro mindset and a slightly thickened skin. Since gaining popularity in recent years, more people are aware of...

17 November, 2008

I just got back from Pubcon 2008 and it was incredible. The content was solid, although I did see a lot of people copy and paste presentations from last year, other then that though I got some solid ideas to run with. This year was the...

17 November, 2008

Today we are continuing the sneak peek series from our new book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing that is scheduled to launch on November 20th. This Sneak Peek #3 is from a section in the...

14 November, 2008

So Lisa's Sneak Peek #1 gave you a glimpse of the (More than) 10 Cocktail Party Rules of Social Media from our new book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing. Today, we're providing Sneak Peek...

13 November, 2008

To continue to build excitement of our launch of the book "Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing" on November 20th, we thought we'd give you some sneak peek excerpts....

12 November, 2008

People interested in social media marketing often ask me how age impacts Internet usage, and there's clear drop off in usage as people age. Now, new data from Pew Internet & American Life Project and eMarketer shows this drop off clearly....

04 November, 2008