ood Morning, ladies and gentlemen, and welcome to a new feature I'm starting right here on this blog to help you, the reader, understand how to use social media the "not wrong" way. I say "not wrong" because the "right" way isn't always clear, as...

29 September, 2009

The social media case I'm writing about today, UK-sponsored 10 Downing Street, is unique among the others in our series of 26 Social Media Marketing Examples In Detail. Unlike the other list-members who use social media as a means to convince people to buy/utilize...

28 September, 2009

These days, I don't spend my money anywhere until I've read customer reviews. From a new apartment to skincare products, if I have a choice between my total lack of knowledge and someone else's experience, I'm going to take their opinion into heavy consideration. ...

25 September, 2009

Get your tablets plugged in and your creative juices flowing, because we're helping to launch a new contest today for our client Intel, to promote the release of the mobile edition of the Core i7 processor....

24 September, 2009

"Glee," a new comedy series on FOX premiered on Wednesday, and with it came a slew of social media marketing tactics. If you didn't catch the premiere, you're definitely missing out....

22 September, 2009

Back in July, I predicted that Facebook would eventually kill Twitter. The argument I was making was that Facebook was taking steps to make itself capable of doing everything Twitter does, plus much, much more. When you add in the fact that their user base...

14 September, 2009

In his eternal campaign to impart his SEO wisdom upon us copywriters here at Ignite, Brian Chappell is forever introducing us to tools that can help make us writers more proficient and productive. A big part of getting us aesthetically sensitive artsy types to...

28 August, 2009

Continuing the series, "26 Social Media Marketing Examples in Detail", I'll review SELF Magazine and their efforts within the social space. Since I've been on a workout regime lately, I had actually come across several of these efforts organically, so I hope to share...

24 August, 2009