As we move into a new year, we also are experiencing a shift in budgets towards social media, as well as how they are allocated in the social space. This is evident in Pepsi's decision to choose social media over Super Bowl ads, but it...
If you've been wanting to read "Social Media is a Cocktail Party," 
but haven't yet sprung for $14.95 to get the physical book, it's been...
As the year draws to a close, I'd like to take a moment to reflect on some of the moments in social media and social media marketing that left me saying "uhhhhh...
Radian6, one of the primary social media monitoring tools we use at Ignite, recently launched a new feature: automatic sentiment analysis. As Christ Newton, Radian6 Founder and CTO, explains in his blog post: "Radian6 automated sentiment reviews on-topic posts as they come in, determines...
When I read the first few chapters of Bob Gilbreath's "The Next Evolution of Marketing: Connect with your customers by marketing with meaning," I could relate with every word. After all, a lot of the advice aligns perfectly with the basics of what we do...
Working for a social media agency has shown me first-hand how companies adopt new mediums. The first phase seems to be that of denial - that these new fangled inventions can be ignored until they pass....
A couple of days ago, Steven Baker of Business Week published "Beware Social Media Snake Oil," warning that "hordes of marketing 'experts' are promoting the value of wikis, social networks, and blogs."...
With the holidays looming just around the corner, and us being the internet lurking folk that we are, I'm pretty sure that we all capitalized on good deals and got our Cyber Monday on. But just in case you didn't get a chance to fulfill...
Social media monitoring often gets lumped into very traditional departments inside organizations, and when this happens, certain aspects of the practice can be overlooked. There are many features of social media monitoring beyond its ability to help manage your brand's reputation via customer service....
For our next post in the social media nonprofit series, I wanted to highlight one of the ways that the American Red Cross has been successful with their social media strategies. I recently stumbled across their website and discovered their "Holiday Mail...
Most people would no doubt lose their jobs if they spent half the working hours that I spend on Facebook. Luckily for me, working at a social media agency means that pretty much IS my job. So, as I was doing my job today,...
If you follow our blog, then you probably recall one of our most recent campaigns for Nature Made SAM-e Complete®: The Good Mood Gig. We had an overwhelming response, as over 800 folks applied, and the collective votes reached nearly 300,000....