>Last week I discussed the first step in developing a sound Facebook fan page strategy, developing a firm value proposition. This week, I want to cover the next step: developing the content strategy.
In a nutshell, the content strategy is the guide for the ongoing...
As a social media agency, we advise companies on how to conduct their presence within Facebook, particularly for fan pages. In this exercise, we must figure out why a fan would want to become a fan in the first place, why they would stay a...
Back in January, we added several people to our team (welcome Jamie, Katie, Mary, Ken and Hudson), but it looks like we need several more to accommodate continued growth from great clients. If you're looking for work in social media marketing, please check out...
With the conclusion of our series, "26 Social Media Marketing Examples in Detail", I was contacted by Rich Laburn, a social media consultant and wildlife filmmaker, whose passion is promoting the luxury safari market....
Number one: What's your objective?
Number two: How are you going to measure it?
These two questions aren't revolutionary - they're among the first questions that should be asked at the start of planning for any new project. Yet they often seem to get...
One of the standing room only panels at SxSW was called, "Extending Your Brand: There's an App for That." With mobile and mobile social growing in popularity, the appeal for brands was obvious....
Many of the brands I work with are extremely interested in the Chinese market. With a burgeoning economy and a billion people, it's easy to understand why. In fact, one of my clients got back from China just in time to fly to Austin for...
I got excited about his panel because it seemed to speak to me specifically, and sure enough, it really delivered. The panel concentrated on two aspects of web writing, first is to explore writing web content, and secondly how to write web content for a...
One of the more interesting panels I was able to attend at this year's South by Southwest Interactive Festival was called "Can the Real-Time Web Be Realized?" As status updates (via Twitter, via Facebook, via Foursquare) become increasingly important, the ability to figure out what's...
There's a big difference between being a web writer and being a content strategist, according to Kristina Halvorson, the CEO of Brain Traffic and author of "Content Strategy for the Web", whose company does nothing but content strategy. She hosted the session, "Content...
I'm on a plane flying from client meetings in Seattle to attend SxSWi in Austin. When I get there, I'm going to check in on Foursquare and Gowalla. Probably Loopt, too. Maybe I'll break out my old Brightkite ID (probably...
"Brand ambassador" is one of those fungible terms in marketing - it could mean fans who are just really passionate about a brand or product and share their love on their own accord, or it could mean a branded, deliberate program by a company to...