This week we are on step 4 of the series How To Develop a Sound Facebook Fan Page Strategy, developing promotions. Even though every fan page may not need a promotion or series of promotions to be successful, I believe that most can benefit from...

30 April, 2010

Looking to work in social media marketing and have your clients be some of the world's best brands? Know someone who would be perfect for it? Have you/do you work in a traditional agency (PR, advertising, etc.) and find your clients love you but you're...

29 April, 2010

Enterprise business intelligence analysts are getting a new toy to play with, this one addressing the rapidly evolving field of social media analytics. SAS, practically our neighbor just up the road in Cary, NC, launched their new Social Media Analytics solution this past week in...

23 April, 2010

Last weekend I was browsing my Facebook account, when text on the right side of the screen caught my eye: "Frightened Rabbit coming to Cat's Cradle." Frightened Rabbit? Seriously? I freaking LOVE that band! I clicked, I was transferred to the vendor's info page, and...

22 April, 2010

I woke up to a nice post today on the Cision Blog called "Revisiting the Top 100 Social Media & Internet Marketing Bloggers." There have been lots of "Top 10," "Top 50" or "Top 100" lists before, but most have been based on either a...

20 April, 2010

As a social media agency, we advise companies on how to conduct their presence within Facebook, particularly for fan pages.  In this exercise, we must figure out why a fan would want to become a fan in the first place, why they would stay a...

08 April, 2010