As I noted in my last article about the subtle shifts happening within MySpace, social network audience demographics are always on the move. Even still, there are skeptics who will still doubt that baby boomers are interacting on any network other than Eons.  The truth...

05 August, 2009

It has been a long time coming, and now that Facebook has taken the clear gold medal among social networks, it is high time that the rest of the Internet bows down and recognizes this fact. All hail Facebook, our time sapping and all-friend encompassing...

04 August, 2009

Last week, I spoke at the Social Media Breakfast in Toledo on social media and nonprofits. I was particularly excited about this topic because it was the nonprofit world that launched me from traditional advertising into the fun and constantly changing world of...

03 August, 2009

I love it when people psychoanalyze social media. It's interesting to me that people get so frightened by what is "lost" by having a strong virtual presence and engaging with social media on a daily basis. There are those who become anxiously aware of the lack...

31 July, 2009

We've all heard the predictions and discussions from those in the blogosphere around MySpace. However, whether or not you believe that Facebook is going to overthrow MySpace, and Twitter is going to rule over all isn't really important. ...

22 July, 2009

There comes a point in every blogger's life when, despite their best efforts, they find themselves scraping the bottom of the barrel. Maybe it's the heat in the dead of summer, the fact that everyone is on vacation while you toil away at the old...

20 July, 2009

Periodically, I try to lay out my predictions on the future of social media, particularly as it relates to social media marketing. Half-way through calendar year 2009 seems like a good time to talk about the latest, particularly as two recent moves by major web...

02 July, 2009

Happy birthday to us! We launched this blog on July 2, 2007 as the first public face of our new company. One visitor showed up. Not sure how s/he found us. Two years and a couple hundred thousand visitors later, we're having a lot of fun. We've...

02 July, 2009

Two of the most commonly confused concepts in social media are the idea of "social" versus "interactive." Simply put, interactive means that there is stuff for people to do on your website beyond just reading. There are levels of interactivity, and for today's post, I'm...

30 June, 2009

Over the course of the last decade, an array of viral marketing examples have come and gone with varying degrees of success.  Though the term "viral" infers that the campaign is organic and self-replicating, marketers and big-name brands have begun to attempt manufacturing viral content...

28 June, 2009