I'm on a plane flying from client meetings in Seattle to attend SxSWi in Austin. When I get there, I'm going to check in on Foursquare and Gowalla. Probably Loopt, too. Maybe I'll break out my old Brightkite ID (probably...
"Brand ambassador" is one of those fungible terms in marketing - it could mean fans who are just really passionate about a brand or product and share their love on their own accord, or it could mean a branded, deliberate program by a company to...
The hot location-based social network/game site Foursquare has made a somewhat significant change to the rules. It seems that you can now resign as mayor of any destination on Foursquare.
While this may save some potential embarrassment for folks who realize their fondness for a...
Recently, using social media for charities and non-profits has been the conversation topic du jor, due in no small part to the massively successful text donation campaign for Haiti implemented by The Red Cross. Social media for non-profits and causes has been steadily evolving in...
A friend of mine asked me to Tweet about a contest his coworker had entered. The guy and his fiancée are vying for the "Ultimate Wedding" from Crate & Barrel. I was happy to vote, which I did, but during the process, I noticed...
Zappos is one of those companies that gets thrown around whenever social media case studies come up. If you have followed the industry over the last 2 years you have undoubtedly seen them come up in PowerPoint presentations and various speeches on the topic of ‘who's doing...
Noah Everett stopped by the office so I pulled him aside to get a bit of information on what sets Twitpic apart. Did you know the Hudson Plane Crash broke on Twitpic? Noah also gave us a little insight into just how much Twitpic has...
I was pretty excited to research Yoplait because I'm a big fan of the brand and its delicious flavors; just thinking about Yoplait Delights has me salivating. Num Num. Additionally, Yoplait is a major advocate for Breast Cancer Awareness which is a cause...
Brandon Prebynski recently sat down with our very own Jim Tobin to chat about Social Media Marketing on his show Web Trends. Jim and Brandon discuss Ignite Social Media's conception, the creation of Social Media is a Cocktail Party, measuring ROI, convincing clients...
One might imagine that a company such as Xerox Corp would be resentful toward the internet. I mean, before the world wide web, printing technology had been the "big cahoona" (the "Grand Poobah," if you will) in the world of document sharing since 1436.
...Number 23 on our list of 26 Social Media Marketing Examples is Whirlpool Corporation.
Whirlpool is a Fortune 500 company and the global manufacturer and marketer of numerous major home appliances. Although Whirlpool acts as an umbrella brand to many other name brands, in this...