It's day two of SXSW Interactive, and I hopped into a session led by Ray Junco on college student engagement, particularly using Twitter to engage college students. The following is a recap of this session. In the beginning of the session, Junco shared how students are...

12 March, 2011

This is my second year at SXSWi, and though things are just beginning, I can already tell that the convention is turning into something it did not set out to be in the first place. It certainly feels more like "Geek Spring Break" than it...

11 March, 2011

SXSW Interactive, which is also known as Spring Break for Geeks, is absolutely packed this year. Unlike last year, conferences are spread among 10 "campuses" instead of being located solely at the Austin Convention Center. Thus I find myself at the Hyatt, across the river,...

11 March, 2011

Here are some of the more interesting social media marketing stories from the past week. Social Media Milestones Reached Edelman Digital released a nifty chart detailing significant social media milestones all the way from the launch of Friendster to the record-breaking Charlie Sheen. Click the link to...

11 March, 2011

Continuing the series of 26 Facebook Fan Page Examples in Detail, I have taken a closer look at Red Bull's Facebook Fan Page. Upon first impression, Red Bull carries over its active lifestyle and thrill seeker attitude to its Facebook Fan Page, where tabs and...

10 March, 2011

Are you going to be in Austin Friday night? If so, have you RSVP'd for what promises to be the hottest unofficial party at SXSW? Why should you go? Well, not only does it promise to be one giant, awesome party at two Austin hotspots...

09 March, 2011

API is probably a word that you've heard before, but unless you're a developer or work directly with web technology, then you probably don't know very much about it. API stands for application programming interface. What is that? Put simply it is a way for...

02 March, 2011

February was a fairly quiet month for the largest branded Facebook fan pages in the world. Unlike prior months where we saw explosive growth, growth was largely in the single digits during February, with only one fan page in the Top 50 (MTV) growing at a...

01 March, 2011

Continuing the trend of Lisa's 26 Facebook Fan Page Examples in Details brings us to #4: Skittles. The Skittles page has an amazing 15 million fans and counting. This page baffles me as it probably baffles other people - you'll see why if you scroll...

25 February, 2011

A team from Facebook including engineers, developers, and marketing directors presented a live Q&A session to go over the new changes to Facebook pages yesterday. During this time, the team walked through the new additions to Facebook pages, which you can view through a "tour"...

24 February, 2011