25 Mar Social Media Topics That Are Igniting 3/25/2011
Here are some of the more interesting social media marketing stories from this past week.
Cleveland Indians Reward their Online Tribe
The Cleveland Indians, considered one of the more forward thinking sports organizations when it comes to social media, have created a new “social media suite” at Progressive Field. The “Indians Social Suite” will be available by invitation only on a game-by-game basis.
Now, That’s an App of a Different Color!
A new app with colorful name has acquired quite a bit of controversy. Color taps into your GPS and shares photos you’ve taken with anyone it a 100-ft radius. Venture capitalists have invested a staggering $41 million in it already, which is amazing considering no one is sure how can become profitable.
Q and Pompinstance
A new couponing service launched on Wednesday called QPomp. Unlike the better-known couponing sites that require a certain number of people to purchase a deal before it becomes available, QPomp requires its users to engage in social sharing to reveal the deals. The pricing is also much more favorable to small businesses charging a fixed rate of $29 for all advertising campaigns.
Coca-Cola Not Thinking ‘Classic’ When it Comes To Advertising
Coca-Cola cut ad spending by 6.6% in 2010 while investing more in social media. Many of their campaigns have revolved around Facebook and Twitter. They also created a new site in the UK, Coke Zone, which offers fans exclusive content. They plan to use social media to revamp their marketing strategy from a campaign-based one to one that involves constant engagement with its fans.
