29 Mar Top 50 Branded Facebook Fan Pages, March 2011

Posted at 19:45h in Facebook Marketing by

A little more excitement in the Top 50 company fan pages of March 2011, when compared to February, which was a fairly quiet month.

These branded Facebook pages are the largest in the business and we saw many grow more than 10% in the last 30 days alone, compared to low single digits last month.

Top Movers

The pages that moved up the fastest this month, in terms of rankings, are:

  • Puma, up 7 spots;
  • Adidas Originals, up 4 spots;
  • Ferrero Rocher, up 3 spots;
  • Nutella, up 3 spots;
  • Xbox, up 3 spots;
  • Burberry, up 3 spots.

The biggest gainers in terms of percentage gain in the last 30 days are:

  • Playstation, up 27%;
  • Pringles, up 21%;
  • Converse, up 18%;
  • Xbox, up 18%;
  • Ferrero Rocher, up 17%
  • Burberry, up 17%

Moving the Wrong Way

With all those brands moving up in March, which brands fell? Nike fell off the Top 50 list this month, replaced by newcomer Walmart.

  • Zara, down 3 spots
  • Starburst, down 3 spots
  • Starbucks Frappuccino, down 3 spots
  • Google Chrome, down 3 spots
  • Forever 21, down 3 spots

Top 50 Branded Facebook Fan Pages as of March 2011

Without further adieu, here are the leading corporate Facebook fan pages in terms of number of fans.

Current Rank (03/28/2011) Rank by Fan Count (02/28/11) Change in Rank Fans as of 02/28/11 Fans as of 03/28/2011 % increase
1 Facebook 1 0 34,697,793 36,779,877 6%
2 YouTube 2 0 27,778,746 29,831,678 7%
3 Coca-Cola 3 0 22,707,677 23,857,103 5%
4 Starbucks 4 0 19,778,620 20,329,276 3%
5 Disney 5 0 17,420,250 18,596,581 7%
6 MTV 7 1 16,557,378 18,103,645 9%
7 Oreo 6 -1 16,866,399 17,468,509 4%
8 Red Bull 8 0 15,399,277 16,565,291 8%
9 Skittles 9 0 15,275,428 15,672,589 3%
10 Converse All Stars 10 0 12,858,076 14,895,016 16%
11 Converse 12 1 11,407,739 13,421,324 18%
12 Victoria’s Secret 11 -1 11,596,462 12,085,918 4%
13 iTunes 13 0 10,567,215 12,046,910 14%
14 Playstation 16 2 9,090,037 11,528,364 27%
15 Live Messenger 14 -1 9,724,090 11,165,454 15%
16 Pringles 15 -1 9,090,900 10,994,657 21%
17 Monster Energy 17 0 8,592,782 9,409,253 10%
18 Ferrero Rocher 21 3 7,680,648 8,955,078 17%
19 Nutella 22 3 7,674,142 8,446,587 10%
20 Victoria’s Secret Pink 19 -1 8,049,020 8,422,584 5%
21 Zara 18 -3 8,109,498 8,410,248 4%
22 Dr. Pepper 20 -2 7,994,856 8,356,394 5%
23 adidas Originals 27 4 7,104,345 8,188,557 15%
24 Disneyland 24 0 7,563,866 8,164,371 8%
25 Xbox 28 3 6,775,285 8,018,073 18%
Current Rank (03/28/2011) Rank by Fan Count (02/28/11) Change in Rank Fans as of 02/28/11 Fans as of 03/28/2011 % increase
26 Starburst 23 -3 7,585,530 7,956,695 5%
27 Disney Pixar 25 -2 7,530,017 7,870,369 5%
28 McDonalds 26 -2 7,317,770 7,633,807 4%
29 Reese’s 29 0 6,530,953 6,699,194 3%
30 H&M 30 0 6,271,857 6,544,627 4%
31 Nike Football 36 5 4,870,419 6,176,073 27%
32 Taco Bell 31 -1 5,807,839 6,044,898 4%
33 Blackberry 35 2 5,503,863 5,870,822 7%
34 Walt Disney World 34 0 5,514,485 5,869,104 6%
35 Starbucks Frappuccino 32 -3 5,712,712 5,852,337 2%
36 Google Chrome 33 -3 5,540,880 5,663,796 2%
37 National Geographic 38 1 4,710,278 5,175,341 10%
38 Lacoste 39 1 4,634,877 5,168,385 12%
39 Subway 37 -2 4,815,269 5,149,631 7%
40 Burberry 43 3 4,252,204 4,967,680 17%
41 BMW 40 -1 4,561,630 4,945,461 8%
42 Hollister 41 -1 4,361,119 4,608,881 6%
43 Mountain Dew 42 -1 4,339,372 4,590,239 6%
44 Walmart new 4,458,193
45 Buffalo Wild Wings 45 0 4,055,190 4,405,710 9%
46 5 Gum 44 -2 4,140,324 4,350,396 5%
47 Puma 54 7 3,787,562 4,243,732 12%
48 Sony Ericsson 49 1 3,873,841 4,233,227 9%
49 Forever 21 46 -3 4,050,950 4,187,375 3%
50 Abercrombie & Fitch 51 1 3,830,005 4,104,670 7%

Methodology

For the full methodology as to which types of pages are included and which are not included, please see the bottom of our main page for the Top 50 Facebook fan pages.

Disclosure: Both Nike and Windows Live Messenger are clients of Ignite Social Media.